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Zeitgeist expands into Europe
By Andy Malt | Published on Friday 29 January 2016
PR firm Zeigeist has announced the launch of a new European division, Zeitgeist Europe, which arrives with a roster of three festivals to represent: Roskilde, Flow and Horizon. The new unit will be headed up by Aimi Lewis-Mattock, and will help events on mainland Europe reach UK consumers.
“The UK is an untapped but potentially very lucrative market for many overseas events with UK audiences keener than ever to travel for their experiences”, said Zeitgeist co-founder Jamie Stockwood. “Competition is fierce, and Zeitgeist Europe have very well established relationships with our engaged network which enables our European clients to tap into key media, tastemakers and in turn audiences here”.
He added: “Our roster will be represented by a dedicated team, lead by Head of Zeitgeist Europe, Aimi Lewis-Mattock, who has grown through the ranks over the past four years and is unrivalled in her campaign results”.
