CMU Trends is a series of guides and reports that explain the inner workings of the music industry, and analyse key developments in the business. To navigate them by theme CLICK HERE for the CMU Library.

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CMU TRENDS DEEP DIVE GUIDES

CMU TRENDS GUIDE TO MUSIC RIGHTS
Based on the CMU Insights seminar series ‘Making Money From Music Copyright’, this is the CMU Trends Guide To Music Rights, providing a concise overview of music copyright and the music rights business

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CMU TRENDS IN TEN

SAFE HARBOURS IN TEN STEPS
This is a ten step guide to the copyright safe harbour, the music industry’s grievances with the way it was implemented, efforts to have the principle reformed and the resulting music industry v YouTube battle.

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THE EVOLUTION OF CATALOGUE MARKETING IN TEN STEPS
This is a ten step guide to the evolution of catalogue marketing, looking at how record companies go about managing, monetising and marketing their catalogues in the streaming age.

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THE EVOLUTION OF RECORD DEALS IN TEN STEPS
This is a ten step guide to how the artist/label relationship has changed over the last two decades and the options now available to artists when choosing a business partner to work with on their recorded music.

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DIGITAL MUSIC MARKET IN TEN STEPS
This is a ten step guide to the digital music market today, summarising the evolution of digital music over the last two decades, and then explaining the basics of the modern streaming music business.

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COPYRIGHT JARGON IN TEN STEPS
This is a ten step guide to copyright jargon, providing definitions, background and context to ten copyright terms people use a lot in the music industry.

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THE ANTI-TOUTING CAMPAIGN IN TEN STEPS
This is a ten step guide to the growth of the secondary ticketing market and efforts to regulate the resale of tickets for profit by touts online.

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SYNC LICENSING IN TEN STEPS
This is a ten step guide to sync licensing, explaining how deals are structured when music is synchronised into video and the copyright complexities that need to be navigated

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THE MUSIC MARKETING TOOLKIT IN TEN STEPS
This is a ten step guide to the music marketing toolkit – covering gigs, social, direct-to-fan, press, radio, TV, clubs, playlists, influencers and advertising

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PRESS RELEASES IN TEN STEPS
This is a ten step guide to how to write better press releases as part of a music PR campaign. It considers where press releases fit in and what elements make for more effective media communications

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MUSIC PIRACY IN TEN STEPS
This is a ten step guide to the music industry’s battle with online piracy, explaining what copyright law says about infringement, and how music rights owners have dealt with the challenge of widespread non-commercial infringement online

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COPYRIGHT BASICS IN TEN STEPS
This is a ten step guide explaining the basics of copyright law, music rights and music licensing. It explains how songs and recordings are protected by copyright, and the ways the music industry exploits those rights for profit

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DIGITAL DOLLARS IN TEN STEPS
Based on the ‘Dissecting The Digital Dollar’ research CMU Insights has undertaken for the Music Managers Forum, this is a ten step guide to how streaming services are licensed by the music industry and how digital royalties are calculated each month

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You can access old articles from the CMU Trends archive HERE.