21 JUN 2013

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The 2013 winner of the BRITs Critics' Choice Award, Tom Odell is due to release his debut album on Monday. It's called 'Long Way Down', which seems like quite an apt title, given the hoo haa around it over the last few days. This week's NME magazine ran a review of 'Long Way Down' written by Mark Beaumont, in which he slapped a 0/10 rating on it. What Tom thinks of this we don't know. But we do know what Tom's dad thinks. He's not happy more>>
A key figure in French house music, DJ Deep comes forth to rock this small but well formed Shoreditch venue, previously known as On The Rocks. This chap cut his teeth DJing with Laurent Garnier in the 90s and has been on the circuit ever since, up there with the likes of Dmitri From Paris and St Germain. Tonight DJ Deep will be playing the tunes alongside Unai Trotti from Cartulis Music, and ThanksMate and Roberto Amo, both from Whitejail more>>

- BBC and Rolling Stones reach agreement over Glastonbury broadcast
- US sports agents fear Jay-Z will take their clients
- Hubbert wins Scottish Album Of The Year Award
- Doors drummer hoping for live reunion with surviving bandmate
- Avicii tells it #True
- Factory Floor finalise long player
- Duck Sauce squirt new single
- Agnes Obel to release new LP, Aventine
- Johnny Marr lists solo shows
- Television playing once in London
- Union J share 'secret' dates
- Festival line-up update: Bestival, Secret Garden Party, Lovebox and more
- East London venues under threat: East Village has licence revoked, The Macbeth warns of residential development plans
- Connell promoted at Sony Music UK
- Are Universal and Sony considering a Vevo sale?
- Instagram adds video
- NME wins Chairman's Award at magazine industry bash
- Showtunes radio station planned
- Cher would have entered The Voice
We are looking for an experienced online/web publicist to join our team and look after all aspects of online music promo. The position offered is full-time and based in Manchester but for the right candidate there could be an option of working in London or remotely. We offer a competitive salary based on experience.

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The Office Manager oversees the administration of Edinburgh Festival magazine ThreeWeeks, a sister title to CMU, manages the volunteer admin team, and coordinates the review team and booking of review tickets. This is a two month contract, with a month based at ThreeWeeks’ London HQ in Shoreditch E1, and then four weeks based in Edinburgh from 27 Jul – 25 Aug. Reporting into the Publishers, the Office Manager needs to be a very organised person, IT and web literate and able to navigate a spreadsheet, and able to take the the initiative and manage and motivate a volunteer team.

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CMU sister title, Edinburgh Festival magazine ThreeWeeks requires part time sub-editors to work between 1-24 Aug, processing and subbing reviews submitted by the publication’s volunteer review team, using the magazine’s style guide. Reporting to the Editors, as well as tweaking and reworking reviews ready for publication, the sub-editors also give feedback to the review team, and may liaise with reviewers on rewrites to help participants in the ThreeWeeks media-skills programme improve their work.

For more information including a full job description and how to apply click here.

The five biggest stories in the music business this week...

01: A load of old MegaUpload data was deleted. Well, actually, it was deleted in February, but we only found out this week. The server firms that hosted the controversial file-transfer service have been left holding onto vast amounts of data ever since the US authorities shut the original Mega company down in January 2012. MegaUpload's lawyers have tried to persuade American prosecutors to free up some of the defunct company's frozen assets to pay those server firms, or to fund a programme whereby former Mega users could reclaim any legitimate files they lost access to when the file-transfer platform suddenly went offline. But so far the American authorities have not played ball. The most high profile of Mega's former server providers, US-based Carpathia Hosting, is holding onto the old files at its own expense, but it turned out this week that the digital company's European host, LeaseWeb, had already wiped the former Mega servers. MegaUpload founder Kim Dotcom was not impressed. CMU reportTelegraph report

02: Daniel Loeb put more pressure on Sony to float its entertainment business. The boss of US investment fund Third Point, now a sizeable shareholder in Sony Corp, wants the Japanese conglom to spin-off its US-headquartered entertainment business and to sell a chunk of it. Loeb sent a new letter to the Sony top guard pushing for that move this week. He reckons such a development would free up cash to help fund the revival of Sony's flagging consumer electronics business, and make the Sony film, music and TV companies more accountable to investors. CEO Kazuo Hirai confirmed at Sony Corp's Annual General Meeting this week that the proposal is being considered. CMU report | Bloomberg report

03: European collecting societies announced a new alliance. The UK's PRS, Sweden's STIM and Germany's GEMA will form a 'licensing hub' to make cross-border licensing simpler for digital players, and to account to music publishers and songwriters faster and more accurately. Or so the three rights bodies say. GEMA will also take a stake in PRS and STIM's existing joint venture company, the International Copyright Enterprise. CMU report

04: vKontakte seemingly started removing music files. The Russian social network and Facebook rip off has been accused by both local and international music companies of facilitating the distribution of unlicensed music over its platform. It lost a legal battle with Russian music company SBA over the issue last year, and according to local media now seems to be removing music files uploading by its users. CMU report | Music Ally report

05: Global Radio confirmed it was appealing the Competition Commission ruling regarding its Real Smooth takeover. The Commission has told the radio giant that it must sell more of what was the Guardian Media Group's radio company, which it acquired last year, than it will be allowed to keep, because of concerns that the takeover will reduce competition in local advertising markets. But Global confirmed it would appeal this week, arguing the Commission hadn't done enough homework in its investigation, and had failed to prove the lessening in competition would be "substantial". CMU report | Radio Today report

On CMU this week, we spoke to Electric Soft Parade's Alex White, got a playlist from Is Tropical, and revisited some recent CMU approved artists. Newly approved, meanwhile, were Sonny And The Sunsets, Us Baby Bear Bones, MIA and Shigeto.

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We were only saying yesterday that two hours seemed a bit long for The Rolling Stones to play at Glastonbury, and thankfully they and the BBC have agreed. The TV broadcast of the band's headline set will be cut after an hour.

As previously reported, when the BBC announced last month that it was planning its most extensive coverage of the Glastonbury Festival ever, this didn't at that point include the Stones' performance. According to reports, Jagger et al only wanted a handful of songs to be shown, but the broadcaster was pushing for more - preferably the entire show. And now, according to Glastonbury chief Michael Eavis, they've reached a compromise.

Eavis told reporters yesterday: "I think they're all friends now. I think Mick Jagger wanted to play to the people here, rather than a TV show. They're going to be playing for about an hour for the TV". Which I think is plenty for most of us.

Eavis also revealed that the area around the Pyramid Stage has been extended this year, to cope with the larger than usual Glastonbury headliner audience he's expecting for the Stones. Eavis admitted that the Rolling Stones could even be too popular. "With the whole Stones thing, there might be a problem with the size of the crowd so it's slightly worrying for me, in a way", he said. "I'll be in there myself. I'd love to see the Stones. It's taken a long time to get them to come and play. Everyone wants to see the Stones, basically".

This year's festival opens on Tuesday, with the music kicking off on Friday. As well as the Stones, Artcic Monkeys and Mumford & Sons will also headline.

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Two months ago, Jay-Z sold his stake in basketball team the Brooklyn Nets following the launch of his newest company, Roc Nation Sports. Owning part of a basketball team and a sportsperson management agency amounts to a conflict of interest, or so say National Basketball Association rules. But now that Jay-Z's new company is up and running he's facing a conflict of another sort.

According to a report in the Sports Business Journal, many other US sports agents feel that the attraction of working with as big a celebrity as Jay-Z could be too much of a draw for many top players in American football, baseball and basketball. They also feel that this advantage may be unfair, as there is some confusion as to what the rapper's actual day-to-day involvement with the new company will be, compared to the input of his partner in the new venture, existing agency CAA Sports.

CEO of the Entertainers & Athletes Group, Denise, White told SBJ: "The confusion comes in with what Roc Nation is doing for each individual client. I don't think it is clear who they are representing and what they are representing each player for". Some have also pointed out that only one person at Roc Nation Sports is currently a certified sports agent, Kim Miale, who is registered with the National Football League Players Association and was seemingly brought in last month for that very reason.

Jay-Z, Roc Nation President Juan Perez and Vice President Rich Kleiman have all applied to the Major League Baseball Players Association to become certified agents, but have not formally applied to the NBA, despite basketball seemingly being a particular area of interest for the company and Jay-Z in particular.

Nonetheless, Roc Nation now lists three sportspeople on its roster, despite the fact that only one of them, New York Jets quarterback Geno Smith, is directly represented by the company, under Maile (the other two are actually with CAA Sports directly). And Smith's signing is now under investigation by the NFLPA, following complaints from other agents who claim that Maile broke rules about not using non-certified agents to recruit players - ie she used Jay-Z as a carrot.

So, even if Jay-Z and his pals do get their certificates from the relevant sporting bodies, they might find the sports management domain more tricky and political than even the pop star world they are used to.

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RM Hubbert picked up the Scottish Album Of The Year Award in Glasgow last night, winning 20 grand and the right to declare independence from the rest of British music. Hubbert took the prize for his record 'Thirteen Lost & Found', released through Song, By Toad in early 2012.

Speaking for the judges, John Williamson, an Honorary Research Fellow with a music focus at Glasgow University, told CMU: "I have been involved on a number of these types of discussions before and I don't think any of them have been as passionate or divisive as this one. All of the albums had supporters amongst the judges and the final decision was extremely close".

He continued: "Among the things that impressed across the range of albums were the range of emotions and quality of songwriting. All of these are records made in a modern way without big budgets or big productions and all involved degrees of collaboration and community with other musicians from Scotland and beyond. In the view of the judges RM Hubbert's album was the one that encapsulated and engaged the most".

Commenting on his win, Hubbert himself added: "I am shocked and delighted at winning. I never expected it. It is testament to all my collaborators that we won".

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Doors drummer John Densmore has not performed live with his former bandmates since the 1970s, and spent much of the last decade in legal battles over keyboard player Ray Manzarek and guitarist Robby Krieger's attempts to perform under the Doors name. However, following the death of Manzarek earlier this year, he's now softened his attitude to playing the band's songs live.

Speaking to Rolling Stone, Densmore explained: "I said to Robby a few weeks ago in an email: 'Let's have our musical reunion for Ray. Let's play some Doors songs at the Whisky [A Go Go] or Wiltern - there's a lot of great musicians in LA that we know and love and admire the band. I'd like to break the ice that way'. It should happen pretty soon".

Densmore did already reunite with Manzarek and Krieger last year, when the trio worked on a new recording with Skrillex.

Of that, Densmore said: "That was fun. At first, I was like, drum machines? When drum machines were first invented, Ringo said, 'I'm the drum machine!' We pride ourselves on the groove. But I was into electronic music in high school - Stockhausen, Stravinsky, Schoenberg. I met [Skrillex] and he's a musician and plays guitar and piano. I needed to hear the stuff before I committed. It's got to feel right, and it did. In fact, I called him a month or two ago, and said, 'I've got a beat that I think would fit with you'".

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DJ, Swede and EDM renaissance man Avicii, real name Tim Bergling, is set to agitate the "half-stuck" electronic dance music scene via a new LP - his first, in fact - titled '#TRUE'.

He'll release it via PRMD Music/Universal's Island Records, Universal Music having sealed an international licensing deal with PRMD - the label of Avicii's manager Ash Pournouri's dance label - back in May. '#TRUE' will feature Chic's Nile Rodgers, Aloe Blacc, and Incubus guitarist Michael Einsinger and will be available 16 Sep.

Adds Avicii: "This is about me being true to my sound but also to my own influences and musical preferences. This album consists 100% of songs I personally love. It's true to me, true to my brand, true to Avicii".

And: "For me it will be successful if it resonates with people - no matter how many. It's what I stand for, so whoever loves it loves what I love. That's what fans are to me".

This is its lead single 'Wake Me Up', which will 'hit' iTunes on 25 Jun.

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Having initially hinted at it all the way back in July 2012, DFA-signed icons-in-waiting Factory Floor have finally finessed, finished and fixed their first LP. The logically-titled 'Factory Floor' can and shall be released on 9 Sep, and will feature revisions of past FF singles 'Fall Back' and 'Two Different Ways', and eight new tracks.

The trio's Nik Colk Void says this via Resident Advisor: "It took a while, well a long time, almost two years. The main reason for this is we decided to keep developing live in tandem with recording. Collaborating with established artists fed more inspiration. Yes the tracks were specifically made for the album, we consciously wanted to make a record that offered an alternative side to our live shows. We chose to discipline the tracks and emulate our own staple sound".

Self-imitation - that's deep. Here's a tracklisting:

Turn It Up
Here Again
Fall Back
How You Say
Two Different Ways
Work Out
Breathe In

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Haven't you heard, 'Quack Is Back'. That is to say, 'Barbara Streisand' hitmakers Duck Sauce - aka A-Trak and Armand Van Helden - are back, having previewed a new track titled 'It's You'.

They're releasing it on 25 Jun. So that's that, and this is 'it'.

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Last featured here back in 2011 when she released the beautiful 'Philharmonics', Danish artist Agnes Obel has a new LP, 'Aventine', to share via [PIAS] on 30 Sep.

Until then, or at least till we can hear a single, we'll have to make do with this trailer featuring an unnamed track.

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Johnny Marr's people have snapped for us the one-time Smith reacting rather bombastically to the fact that he's playing a lot of solo shows in October. As well he might.


4 Oct: Gloucester, Guildhall
5 Oct: Wrexham, Central Station
6 Oct: Newcastle, Academy
12 Oct: Manchester, Academy 1
13 Oct: Leeds, Metropolitan University
14 Oct: Wolverhampton, Wulfrun Hall
16 Oct: Nottingham, Rock City
17 Oct: Bristol, Academy 1
18 Oct: London, The Roundhouse

Dates done, please note that Marr's new single 'New Town Velocity' is released on 22 Jul.

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Watchable alt-rock band Television are playing live in London, specifically at the Roundhouse in Camden, on 19 Nov.

Fans not attending ATP's TV-headlined End Of An Era Part 1 (22-24 Nov) might want to click this link to buy tickets to the London show.

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'X-Factor' heartbreakers and pop pacifists Union J will fly the flag for GM boybands when they play a pair of 'secret' (yeah, right) dates in December.

Signed to Sony since last year and with an LP on the way later in this, UJ will play Margate's Winter Gardens (10 Dec) and Watford Colosseum (11 Dec) as a special sidebar to their headline 'Magazines And TV Screens' trek, which starts on 14 Dec at Oxford's New Theatre.

Meanwhile, they'll mainly be chipping away at that 'official book', which is still a thing.

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So, Faithless have been revealed as surprise late additions to this year's Secret Garden Party - quite an event in that Sister Bliss, Maxi Jazz et al aren't playing anywhere else this year.

Says Bliss: "Really looking forward to playing at Secret Garden Party. As well as being a brilliant line up in a magical setting, it's also our first time playing there, so we can't wait to find out what delights are in store! Think you may find us enjoying Rebel Bingo after the show... it's going to be a Crazy English summer for sure!"

Yeah, that it certainly is. As is a game-changing tranche of new names over at Wales' Festival No 6, as now features added My Bloody Valentine, Slow Club and Public Service Broadcasting, this in addition to its existing main attractions Manic Street Preachers, Chic feat Nile Rodgers, James Blake and Everything Everything.

And hey, Bestival has a new arena! Its name is Temple Island, and - this via Rob Da Bank - is billed as "a brand new totally ace fusion of styles from festivals like Burning Man and Portugal's Monegros festival with a cutting edge global electronic DJ collective... half hippy, half techno warrior". Yay. Acts playing to that theme include T Williams, London Grammar, Maribou State, Cyril Hahn and Eton Messy; aligning with Bestival A-listers like Fatboy Slim, Elton John, Snoop Dogg, MIA, Franz Ferdinand, Wu-Tang Clan and Flaming Lips.

And here are the lists...

BESTIVAL, Robin Hill Country Park, Isle Of Wight, 5-8 Sep: Chrome Sparks, London Grammar, Shadow Child, Dark Sky, Maribou State, Cyril Hahn, Eton Messy DJs, Henry Krinkle, T Williams, Karma Kid, DJ Falcon, Wilkinson, Run Riot, Kashii, Rob Da Bank v Tayo & Nerm, Beans on Toast, Too Many Ts, The Allergies, Chris Tofu, Cyborgs, Heymoonshaker, DJ/VJ Nick Hollywood, The Future Shape Of Sound, King Lagoons Flying Swordfish Dance Band, Shore Leave, Le KKC Orchestra, Smokey Joe, The Kid, Dutty Moonshine, Max Pashm's Electro Swing Ensemble, DJ Dodgy Style, Joe Driscoll & Seckou Kouyate, Old Dirty Brasstards, Tankus the Henge, DJ Kobayashi, Hallouminati, Gypsy Hill, Discount Orchestra, Gypsy Fever, Penny Metal, Karauke, Cut A Shine, Gypsy Disco, Buffo's Wake, Tantz, The Turbans, Maniere des Bohemiens, City Shanty Band, Ramshackle Union Band, Katy Carr, Gorgeous George.

BLOODSTOCK OPEN AIR, Catton Hall, Walton-On-Trent, Derbyshire, 8-11 Aug: Earthtone 9, Sacred Mother Tongue, Breed 77, Mitchell Emms, Mia Klose, Earls Of Mars, Balls Deep, Cavorts, Betraeus, Andy James's Guitar Clinic, Operation Error.

FESTIVAL NO 6, Portmeirion, Gwynedd, Wales, 13-15 Sep: My Bloody Valentine, Public Service Broadcasting, Slow Club, The Wave Pictures, Colorama, Bright Light Bright Light, Teleman, Mariam The Believer, Totem, Boxed In, Davos, Bryn Fon, Geraint Garman, Yr Ods, Sen Segur, Cowbois Rhos Botwnnog, Bob Delyn A'R Ebillion, Georgia Ruth, Heather Jones, Gwenno Emma Tricca, Oakley Silver Brass Band.

LOVEBOX, Victoria Park, London, 19-21 Jul: So Solid Crew, Gostpoet, Charli XCX, Jon Hopkins.

SECRET GARDEN PARTY, Mill Hill Field, Abbots Ripton, Cambridgeshire, 25-28 Jul: Faithless.

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Two venues in East London are currently under threat of permanent closure. In fact one, nightclub East Village, has already been temporarily shut down pending a police investigation. The Macbeth, meanwhile, is fighting a planning application to build a residential block directly behind it.

A notice posted outside East Village states that its licence has been revoked by Hackney Council, pending a review within four weeks, due to suspicions that two men involved with the venue are "connected to serious crime". Police refused to go into details while the matter is still being investigated, but the notice does state that the two men were arrested under the Proceeds of Crime Act following a joint operation by the Hackney Metropolitan Police's Money Laundering Team and Licensing Unit.

In a statement, the venue's promotions and music team said yesterday that the closure had been "a shock and totally unexpected". Two events due to take place this weekend, Player's Ball and The Village, have been cancelled, while Soultogether on Saturday has been moved to Nomad on Old Street.

Meanwhile, the nearby Macbeth pub has launched a petition against a planning application that could see its live music nights curbed, or possibly ended altogether.

The venue's owners write: "There has been a planning application to build a block of private flats at the back and to the side of The Macbeth. If this building goes ahead and the new residents complain about noise from our venue, we could lose our licence and be forced to close. For the sake of nine residential units we, along with the livelihoods of all our staff, promoters and other local businesses will be under threat".

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Sony Music UK yesterday announced the promotion of Richard Connell, previously head of the central marketing division at the major, to the role of MD of Associated Labels. In his new job, Connell will oversee many of the smaller labels that sit under the Sony Music UK banner - ie outside the Columbia, RCA and Syco trinity - including Epic UK, Phonogenic, Relentless, Search & Destroy, Ultra and Xenomania.

Confirming the promotion, Sony Music UK boss Nick Gatfield told CMU: "Richard has proved himself an exceptional leader in his recent roles at the company and is the perfect candidate for this role. Our Associated Labels represent a hugely important part of our overall A&R strategy, we have incredibly gifted A&R leaders at each of our labels and I believe there is a real opportunity for growth with this division".

Connell himself added: "When Nick first outlined his vision for Associated Labels I don't think I let him finish the sentence before I said 'I'm In'. The chance to work with such a diverse group of labels and A&R executives was a dream come true for me. To help these artists get their music out to the widest possible audience in a marketplace as exciting as the one we're in at the moment is such an honour. Each label has its own needs, ambitions and vision, I cannot wait to get started to help deliver on them".

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Universal Music and Sony Music are considering whether to sell on their respective stakes in the Vevo company, according to Hits Daily Double.

Of course there has been speculation for a while that the two mega-majors may look to cash in by selling their shares in the music video platform they co-founded, best known for managing a big chunk of the official music video output on YouTube, but also busy building its own audience via a proprietary website and various apps.

It's known that Vevo is looking to bring in new investors to fund further global expansion, but HDD reckons that the outcome of ongoing conversations with investment types might be that Sony and Universal actually offload their stakes in the company, which would deliver an immediate pay-back, while Vevo would continue to be an important revenue stream for the major music firms.

HDD notes that Guggenheim Partners, already tipped as a possible new investor in Vevo, might be interested in taking control of the company, which would provide a platform to further develop the investment firm's other music assets, in particular the award shows it owns via its stake in Dick Clark Productions. Time will tell.

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And now over to our new Social Media Correspondent Justin Drew, who's so keen to update you guys on this little bit of digital tool news that he didn't even waste time putting a shirt on before he got down to his reporting.

Over to you Drew: "So crazy news, I just found - aaah - no, I'm going to keep going, I'm going to keep it going, crazy news guys, there's video on Instagram".

Next week our even newer Social Media Reporter Harry 'E' Styles will be taking his top off to review the latest features on Vine. I wonder if any of these photo/video sharing platforms will help out the world's pop idols by providing a filter that edits out all their terrible tattoos?

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The Professional Publishers Association, a trade body for the wild and wacky world of magazine publishing, presented its annual awards earlier this week, and handed a brand new gong called the PPA Chairman's Award to the NME to recognise the six decades that the magazine - sorry, the "multiplatform music brand" - has now been operating.

Accepting the prize, the IPC exec who currently oversees the music weekly (and all its multiple platforms of branded goodness), Tracy Cheesman, told CMU: "It's a real honour to have been given the PPA Chairman's Award - particularly in its first year. I'm incredibly privileged to work with some of the brightest, most passionate and undoubtedly most creative people in music media today and it's their big picture thinking, insane work ethic and unrivalled passion for the brand that has made NME the multi-platform brand success that it is in 2013".

"NME celebrated its 60th birthday last year and 60 years on, we're still at the forefront of music culture - setting agendas, instigating debates and championing new and exciting artists of all genres. Today, our audience is bigger than it's ever been and in the coming months, we look forward to unveiling a series of new and exciting brand developments".

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A radio station dedicated to show tunes, what's not to like? Though if your playlist is pulled from the West End stage, these days doesn't that mean you'll mainly be playing Abba, Queen and Whitney Houston tracks? But, alas, no Spice Girls.

Production company Wise Buddah and talent agency Mothership Management is developing a musical theatre-themed online radio station to be called Stage Door, which will feature news, gossip and interviews from West End and Broadway shows, plus a playlist of songs from across the musical-theatre oeuvre. The two companies behind the new venture hope to fund its first year in business via crowd funding platform Indiegogo.

Wise Buddah's Simon Willis told Radio Today: "Last year 13,992,773 people bought a West End theatre ticket, and millions more bought a soundtrack CD or download. We're creating Stage Door to bridge the gap between listening to a CD and seeing a show, and catering for those fans that want to listen to their favourite songs throughout the year. It'll offer great songs from the best shows and presented by the leading men and women of the West End".

Meanwhile Mothership Management MD Rebecca Sichel-Coates added: "We've had an overwhelming level of support already, from performers to producers to fans. We feel Stage Door can become the number one place for fans to listen to music and get closer to Musical Theatre, as presented by their favourite stars and the people in the know".

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Cher would have gladly entered a telly talent show like 'The Voice' had such a thing existed at the start of her career.

What a shame she was born four decades too early, otherwise she too could have hung out with and, as winner, had her debut album go straight in at number 134 in the charts. Though of course she was talking about the US version of the show, where she would have got to hang out with Adam Levine and have her debut album go straight in at, oh, number 134 in the charts. What a dream-making show this really is.

Anyway, Cher - back into promo mode with a new album upcoming - guested on the American version of 'The Voice' earlier this week, and was asked by Entertainment Weekly if she would have entered such a pop talent contest had it existing in the early 1960s.

The singer responded: "Oh gosh, yeah, are you kidding? I would've been like, 'Let me in'. Going on shows like this, this is an amazing thing. When I first started, we played bowling alleys and roller rinks. We didn't get to go on anything. We got to go on stuff when we were famous, but this is amazing, when you have actual people who have been in the business, been successful and want to help you. You can bypass a lot of trashy stuff".

It's true, in the olden says you had to do a lot of trashy stuff to gain fame, whereas thanks to 'The Voice', it's much easier to achieve life-long obscurity.

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