FRIDAY 17 OCTOBER 2014
TODAY'S TOP STORY: With web-blocking now a tip top poptastic tactic for combating online piracy, Iceland has joined the web-blockade party by issuing a court injunction ordering various internet service providers to start blocking specific websites that exist to encourage and enable copyright infringement. Web-block injunctions force ISPs to stop their customers from accessing file-sharing sites and... [READ MORE]
 
TODAY'S APPROVED: Maybe not a club tip, per se - this event taking place in a church - but The Hidden Orchestra will have them dancing in the pews, I'm sure. The Tru Thoughts-signed act will be playing at Islington's Union Chapel tonight with some fancy Dan AV business to up the visual stakes. This one-off affair is sure to be something special, with the group's critically acclaimed sound filling Union Chapel's vast... [READ MORE]
   
BEEF OF THE WEEK: Taylor Swift released a new song this week exclusively on iTunes. Yay! So far reaching is the world's love for Swift now, that 'Out Of The Woods' has made it into the iTunes charts in at least 85 countries. It's gone top ten in 56 of those. And currently it's at number one in 27 of them. Good old Taylor. But not everyone loves her. Almost everyone. But not everyone everyone. There are... [READ MORE]
TOP STORIES Web-blocking begins in Iceland
JUMP | ONLINE
DEALS 2NE1 leader CL signs with Scooter Braun
Imagem announces deal with Avicii manager's publishing firm
JUMP | ONLINE
LABELS & PUBLISHERS Merlin announces New York office and US GM
JUMP | ONLINE
LIVE BUSINESS MAMA founder returns with new music business
Dice.fm founder outlines motivations for new ticketing service
JUMP | ONLINE
DIGITAL & D2F SERVICES Twitter partners with SoundCloud for new in-app audio option
Warner buys Playlists.net
Will.i.am links with 7digital, reveals wearable wristphon
JUMP | ONLINE
ONE LINERS Kevin Kadish, Nitin Sawhney, Kobalt, Independent Label Market and more
JUMP | ONLINE
AND FINALLY... CMU Beef Of The Week #227: Taylor Swift v The UK
JUMP | ONLINE
 
Click JUMP to skip direct to a section of this email or ONLINE to read and share stories on the CMU website (JUMP option may not work in all email readers). For regular updates from Team CMU follow us on Twitter, Facebook or Tumblr.
 
 
BE BETTER AT THE BUSINESS OF MUSIC
A series of evening seminars providing a complete overview of the music business in 2014 - covering all key revenue streams, music rights in detail, music PR and social media, direct-to-fan and artist deals.

For more information and to book on to individual seminars or the whole programme click here.
   
KOBALT LABEL SERVICES - INTERNATIONAL PRODUCT MANAGER (LONDON)
Kobalt Label Services is looking for an International Product Manager, based out of our London office. The role will involve working with the Label Services team as well as our network of International label managers, distribution partners and licensees to plan, implement and deliver successful international marketing promotion campaigns.

For more information including a full job description and how to apply click here.
   
THE BIG M LONDON - OPERATIONS MANAGER (LONDON)
A fast developing talent management company is seeking a operations manager to handle the day to day support of the client roster. The successful candidate will ideally have 2-3 years experience in a organisational and client focused role in the entertainment industry, preferably in the music industry; and be an organised, resourceful and social individual.

For more information including a full job description and how to apply click here.
   
YOUR ARMY - DJ PROMOTIONS MANAGER (LONDON)
Your Army Promotions is an industry leader working with the biggest and most credible acts in the world. Our Club Promotions Department get their music into the hands of VIP DJs. We are looking for someone with a deep understanding of dance music with preferably at least one years experience in a similar promotions role. Your role will involve researching and building relationships with taste maker club DJs, plugging for specialist radio plays and reporting back to clients.

For more information including a full job description and how to apply click here.
   
KEELE UNIVERSITY STUDENTS' UNION - EVENT CO-ORDINATOR (NEWCASTLE-UNDER-LYME)
We are seeking a highly motivated and experienced individual who will assist our Bars and Entertainment Manager in delivering a comprehensive programme of quality entertainment and hospitality in a well established and respected licensed venue. You will also be responsible for the marketing and promotion of events working in conjunction with our Marketing Department.

For more information including a full job description and how to apply click here.
   
DHP FAMILY - VENUE ASSISTANT/DUTY MANAGER, RESCUE ROOMS AND STEALTH (NOTTINGHAM)
DHP Family seeks a Venue Assistant/Duty Manager for Nottingham's Rescue Rooms and Stealth venues, to ensure the venue is operating at a safe and excellent level of service through management of venue staff and compliance procedures and to ensure the venue is operating at a profit through monitoring of controllable costs on a nightly basis.

For more information including a full job description and how to apply click here.
   
229 THE VENUE - ASSISTANT VENUE MANAGER (LONDON)
229, music venue in central London is looking for an Assistant Venue Manager to assist in the management and development of 229's entertainments schedule and venue operations. 229 is a multi-faceted entertainments venue with extensive technical capabilities. In the past 6 years 229 has established itself as one of London's leading mid-sized live music venues.

For more information including a full job description and how to apply click here.
   
DHP FAMILY - VENUE DUTY MANAGER, THE BODEGA (NOTTINGHAM)
DHP Family is seeking a Venue Duty Manager for The Bodega in Nottingham. The Bodega is a bar and live music venue playing host up-and-coming bands covering everyone from Arctic Monkeys to The xx. First opening its doors in 1999, it has since built a reputation as one of Nottingham's top alternative venues.

For more information including a full job description and how to apply click here.
   
DOMINO - ONLINE PR (LONDON)
Domino is looking for an experienced Online PR to join our busy in house promo team. Intuitive, strategic, diligent, brilliant applicants welcome.

For more information including a full job description and how to apply click here.
   
DHP FAMILY - DEPUTY GENERAL MANAGER, RESCUE ROOMS AND STEALTH (NOTTINGHAM)
DHP Family seeks a Deputy General Manager for Nottingham's Rescue Rooms and Stealth venues, to ensure the venue is operating at a safe and excellent level of service through management of venue staff and compliance procedures and to ensure the venue is operating at a profit through monitoring of controllable costs on a nightly basis.

For more information including a full job description and how to apply click here.
   
BIBLIOTHEQUE MUSIC - PRODUCTION MUSIC LIBRARY MANAGER (LONDON)
We are looking for an enthusiastic motivated library manager to help increase our capacity and develop new opportunities. The role will focus on marketing the catalogues to all relevant sectors of media and corporate industries, establishing and developing solid relationships, conducting searches, and taking the lead with all client-facing activity. The position has excellent career prospects going forward with scope for autonomy, innovation and growth.

For more information including a full job description and how to apply click here.
 
CMU Jobs is a proven way to recruit the best music business talent for roles across the industry at all levels, from graduate to senior management. To book an ad contact Sam on 020 7099 9060 or email ads@unlimitedmedia.co.uk
 
 

Web-blocking begins in Iceland
With web-blocking now a tip top poptastic tactic for combating online piracy, Iceland has joined the web-blockade party by issuing a court injunction ordering various internet service providers to start blocking specific websites that exist to encourage and enable copyright infringement.

Web-block injunctions force ISPs to stop their customers from accessing file-sharing sites and services, and have now been employed in various jurisdictions around the world, and probably most prolifically in the UK.

Iceland joins the list of countries where web-block injunctions can be sought after a court there ordered net firms to block local file-sharing concern Deildu and old favourite The Pirate Bay. According to Torrentfreak, the web-block order was secured as a result of legal action led by local record and movie industry trade groups which relied on amendments made to the country's copyright laws back in 2010.

Web-blocking is not without its critics, of course, with opponents often arguing that the blockades are easily circumvented by keen file-sharers. Though the Director Of Policy at Icelandic label group STEF seemed realistic in his response to the injunctions.

Quoted by Torrentfreak, Gudrun Bjork Bjarnadóttir said that the court ruling was an important development, though conceded "we will never reach a final victory in this battle" and that therefore "it makes sense for people to realise that it's likely new sites will spring up". But although that meant future web-blocking would be required " following similar actions abroad visitor numbers to such sites have declined significantly".

At least one local ISP was critical of the decision, though it remains to be seen if it chooses to appeal it.

2NE1 leader CL signs with Scooter Braun
CL - lead singer, rapper and 'baddest female' in K-Pop-sensations-most-likely-to-break-the-States 2NE1 - has signed a solo management deal with Bieber/Grande-enabler Scooter Braun, this as the latest phase in his bid to 'make K-Pop happen' in America.

Billboard claims that CL's Korean label YG Entertainment will release a new single in spring, with her first solo LP following deeper into 2015. Till then, this is her first solo track, 'The Baddest Female', which had its Korea-only release back in May.

--------------------------------------------------

Imagem announces deal with Avicii manager's publishing firm
With EDM fans from across the world grooving big time at the big fat Amsterdam Dance Event this week, independent publisher Imagem Music "adds to the excitement with a big announcement" says this here press release.

And that big announcement? An administration deal with the publishing company of Avicii manager Ash Pournouri. If the clubbers at ADE are talking about anything else tonight, one can only assume there's some bad shit mixed in with their pills.

So, yes, Imagem will be repping the roster of and generally joint venturing with PRMD Publishing. "I am pleased to welcome PRMD to the Imagem family", said Jason Jordan, groover in chief at Imagem Music US. "The company is culturally well-rounded, level-headed and extremely innovative and I'm excited for the future of our joint venture which will take both Imagem and PRMD to great heights".

PRMD Publishing boss Kristina Tunkrans Lidehorn added: "We are excited to have found a publishing partner that matches the entrepreneurial and hardworking spirit of PRMD. We have high hopes for this collaboration and look forward to a creative and innovative way of working on a worldwide basis with our writers and catalogue".

Merlin announces New York office and US GM
Merlin, the global digital rights agency that reps indie labels and distribution firms both great and usually good, has announced the launch next month of a new New York office to be manned by Jim Mahoney, formerly of the American Association Of Independent Music, who becomes General Manager US for the digital rights group.

A third of Merlin's global business comes from its US members, and the new office and appointment will enable the Amsterdam and London-based group to step up its activities in the country, and fully capitalise on things like its recent alliance with Pandora.

Said Merlin chief Charles Caldas: "Merlin prides itself on being a truly global operation, so to open a permanent office in the world's largest music market was a logical step - especially as we aim to break new ground for independent labels, such as our recently announced partnership with Pandora".

On Mahoney's appointment, he went on: "We are also delighted to welcome Jim Mahoney to the organisation. As well as a hugely experienced executive, Jim is widely-respected figure among the independent community and is uniquely placed to support our US members and bring additional value to their business".

MAMA founder returns with new music business
The former boss of London-based live firm MAMA is launching a new music business to be called Sixth Plc, which is seeking "key acquisitions" in the "live, data analytics and artist partnerships" domain in the UK, India and Asia Pacific.

Dean James, and his then business partner Adam Driscoll, brought together the one-time Channelfly live and management business with a big chunk of the old Mean Fiddler company and the Hammersmith Apollo to create the MAMA Group, which at its height combined venues, festivals, tour promotion, artist management, brand partnerships and music media.

MAMA, of course, was acquired by HMV in 2010, operating as the flagging retailer's live and artists division for a time. James continued to lead the company as an HMV division, before leading a management buyout and taking the firm back into independent ownership in late 2012. Minus the Hammersmith Apollo and management business though, the former being sold off separately by HMV, the latter winding down as key managers departed during the period of insecurity that occurred as the HMV parent company faltered.

James was expected to continue leading what by that point was known as MAMA & Company, but in summer 2013 he departed. Though it was thought he would soon re-appear with a new business, making the launch of Sixth Plc not too surprising. The new company will seemingly have some similarities to pre-HMV MAMA - combining artist services with live activities, but with the international reach James was interested in pursuing at his former company.

Or in the new firm's own words "Sixth will adopt an artist-centric approach to operating across all points of the artist-to-live value chain, using data analytics to choose the artists it works with and assets it develops". So now you know.

James is joined at Sixth by former Shazam business affairs chief Matt McCann as COO, while Nettwerk co-founder Dan Fraser will be a non-executive director. The company is backed "one of India's largest family conglomerates Apeejay Surrendra", owners of Typhoo Tea in the UK no less, with Sethu Vaidynathan taking the role of Chairman.

Confirming all this, James told reporters yesterday: "I'm tremendously excited to finally be able to announce Sixth; we're building a smart new global business and are delighted to have found a partner in Apeejay Surrendra that understands our vision - it will be interesting to watch the impact a company of its type will have as a new entrant to the music business. It's also great to welcome back Matt McCann to the music industry - the industry will be stronger with him in it".

--------------------------------------------------

Dice.fm founder outlines motivations for new ticketing service
The founder of new mobile-based ticketing platform Dice.fm has been discussing his company's mission in the new CMU Digest Report, following the service's London launch last month. Looking to shake up the ticketing space, Dice aims to offer promoters and managers the kind of data access you get from direct-to-fan ticketing platforms, but also to be very much a hub in itself, with in-house editors recommending gigs. Wholly mobile-based, it also stands out by charging no booking fees.

Former artist and label manager Phil Hutcheon says of the ticketing sector he is entering: "We need transparency. We need it to be much easier for fans to discover and buy tickets. I was constantly inundated with ticketing companies asking to sell tickets for our artists but none of them were providing a service that made a significant difference. So the big motivation was how do we create a ticketing service that fans actually like - maybe even love? What would that look like? You look at Uber and how it has transformed transportation. How do we do the same for ticketing?"

Noting his past frustrations, as an artist manager, with traditional ticketing agencies, he goes on: "Artists hire managers to look after their business, but I wasn't able to do that properly from the ticketing data I received. What was I supposed to do with CSV files with email addresses? What we need is business intelligence that helps us plan tours and grow fanbases by engaging with fans properly. How do we work out cities, countries, supports and venues using data? If we sell out a show should we do another one? These are pretty basic questions and Dice has a lot of incredible data behind it; we're using that to make ticketing smart".

The 'no booking fees' thing is, of course, particularly significant. How will Dice make money? "Our aim is to get fans to use Dice as their primary service to discover gigs and buy tickets", says Hutcheon. "If you look at the best tech companies they build audiences and then work out monetisation. Our investors are smart and it's about scale. While we're beginning in London we want to roll out fairly quickly around the world. When you do that the money side works itself out. The exciting thing is seeing it work already - in the first week we sold out both the Red Bull Culture Clash at Earls Court and had the exclusive pre-orders for the biggest Glass Animals show to date. Both cheaper than anywhere else for fans".

Dice.fm is now operational in London, with new functionality planned to go live pretty much every two weeks. More info at dice.fm.

The latest edition of the CMU Digest Report also considers copyright ownership data challenges, how copyright could be better communicated, Google's role in combating piracy and NDA culture in the digital music space. You can download the PDF report for £9.99 from the CMU Shop.

CMU Digest subscribers received a link to download their copies in last week's weekly email bulletin. To receive twelve copies of the Report plus a weekly news digest and other benefits for just £50 a year, become a CMU Digest subscriber by clicking here.

Twitter partners with SoundCloud for new in-app audio option
Twitter has announced changes to how SoundCloud streams play within its iOS and Android apps, which will allow users to play tracks direct from their feeds (without having to open the stream-tipping tweet's standalone page). They can then minimise the player in order to continue browsing updates from all the lovely people they follow without cutting off the track.

Although the new system is only available with SoundCloud streams currently, Twitter says in a blog post that it is "just beginning to test the 'audio card' and [the company plans] to make it available to more partners and creators in the future".

A variety of celebs and media firms were co-opted to show off the new feature at launch yesterday, with musicians involved including David Guetta, Steve Aoki and Chance The Rapper, the latter of whom showed off the new SoundCloud embedding by posting his new single, 'No Better Blues'.

--------------------------------------------------

Warner buys Playlists.net
Following rumours that a deal was imminent back in July, UK-based playlisting-frenzy-platform Playlists.net has been bought by the artist and label services division of mini-major Warner Music, which seems to be using the WEA brand these days.

Playlists.net, originally known as ShareMyPlaylists, is a leading hub for Spotify playlists which quickly capitalised on the rising trend of pundits and punters making and sharing lists of tunes compiled on the streaming platform. Developed to date with relatively modest private funding (£600,000 according to TechCruch), Playlists.net says it now has one million users per month, which results in 4.5 million monthly "listening sessions" and a billion Spotify streams per year.

A major label alliance has obvious benefits for the start-up, other than just funding, though could also pose some challenges, in terms of artists and labels outside the Warner group becoming hesitant of sharing playlists via the platform. Though Playlists.net founder Kieron Donoghue is keen to stress the company will continue to operate as an independent vehicle under its new owners.

Confirming the deal, Donoghue said in a statement: "We were approached by WEA earlier in the year to discuss ways in which we could collaborate and it became apparent that there was much to be gained by us joining forces. What's really exciting is that WEA have committed to support Playlists.net as an independent platform, invest in its future and grow the team to take advantage of new opportunities in the streaming ecosystem. There is a huge appetite in WEA to further embrace streaming, develop new concepts and really innovate in this growing sector".

--------------------------------------------------

Will.i.am links with 7digital, reveals wearable wristphone
7digital has entered into a partnership with the most technologically-advanced popstar on the planet - Will.i.am of course - the first offshoot of which is an involvement in 'the Puls', the new 'wearable wrist device' that i.am revealed to the world this week as an alternative to the smartphone. Hear that, smartphone-makers? Your time is over. OVER.

Actually, you may remember that Will.i.am first showed off his new gadget earlier this year, when he 'accidentally' received a call on it from Cheryl Cole during a live broadcast of 'The Voice'. Hopefully it now works a bit better and accidental calls have been stopped.

7digital provides the in-built music streaming service on the new(ish) gadget, which is watch-like in appearance (if not in its mechanism, which is waaaaaaaaay more complicated). So it looks like a watch but acts like a smartphone, in that it makes calls and connects to the internet and all that. It also has a 'mood sensor', a pedometer, and a Siri-style voice-activated assistant inside it named Aneeda. As in, "Hey, robot slave. Aneeda order a pizza while I'm driving because I'm a lazy, impatient oaf". Kinda like that.

On 7digital's part, the collaboration with i.am sees the digital-music-platform-provider move another step away from the white label download stores it is probably best known for, and more into the streaming content space. All part, says 7digital CEO Simon Cole, of the "massive change going on in digital music as new streaming models replace the buy-to-own downloading model".

Adds Cole: "Many of these, like the service launched last night by Will.i.am, will be designed for ease of use on mobile and wearable devices. These services require the technology platform and expertise in both radio and streamed music that 7digital has at its core".

But wait, slow down, can I just scroll back to Will.i.am and his Puls for a hot minute? "First off this is not a watch, by any means", said i.am whilst explaining the "cuff" at this year's Dreamforce tech convention on Wednesday. "It should be totally different kind of device in how you utilise it, you should still be able to communicate when you're truly mobile. When I'm at the gym, I don't want to have to strap something to my arm, I don't want to worry about cords while I'm jump-roping".

Yes, putting something on your arm does seem like a great solution to the problem of having to put things on your arm. So it's a good thing Will's gone and invented this new device then, isn't it? A great thing.

The Puls, which doesn't have any kind of price point attached to it so far, will hit the shops in time for wealthy idiots who don't mind wearing a giant black shiny blob on their wrists to get one for Christmas. Meanwhile this is a clip in which Will mimes skipping, driving, and sheds light on what it's like to finally make his digital dreams a reality.

  Vigsy's Club Tip: The Hidden Orchestra at Union Chapel
Maybe not a club tip, per se - this event taking place in a church - but The Hidden Orchestra will have them dancing in the pews, I'm sure. The Tru Thoughts-signed act will be playing at Islington's Union Chapel tonight with some fancy Dan AV business to up the visual stakes.

This one-off affair is sure to be something special, with the group's critically acclaimed sound filling Union Chapel's vast space. Can't wait.

Friday 17 Oct, Compton Terrace, Upper Street, N1 2UN, 7-11pm, £15.50-£19.40. More info here.
CLICK HERE to read and share online
 

Kevin Kadish, Nitin Sawhney, Kobalt, Independent Label Market and more

Other notable announcements and developments today...

• A lot of people are criticising Meghan Trainor for being sizeist against "skinny bitches" in her anti-sizeism song 'All About That Bass'. But I think that's unfair. After all, she co-wrote the song with Kevin Kadish, so you should give him some shit too. I assume Sony/ATV has just signed him to a global publishing deal purely to give him a stern telling off.

• New York-based publishing firm Reservoir has signed Nitin Sawhney to a new worldwide publishing deal, covering all of his future work. Sawhney is great, so please eat one of the celebratory mini-cakes you keep under your chair right now.

• Kobalt Music Group has appointed Ed Foster as its Brand And Synchronisation Manager. He joins from marketing agency Frukt. "His breadth of experience will help us to engage even more strongly in the sync and brand sector, which continues to be an important area for our clients", says Kobalt's SVP Of Global Creative Synchronisation Michelle Stoddart.

• A Christmas edition of the now many-sited Independent Label Market will take place at Spitalfields (Market), London, on 29 Nov. Vinyl and various bits of rare ephemera will be available, as will lots of alcohol, this via a tie-in with the London Brewers' Market. Find details and a list of the labels involved here.

• Booking agent Matt Bates has been appointed to the board of Primary Talent International, the agency where he's worked now for nearly a decade. And why the hell not, we say.

• iHeartMedia (that's the company you used to call Clear Channel) has announced that Gayle Troberman is now its Chief Marketing Officer. "iHeartMedia is the ultimate live creative playground", said Troberman without laughing. What a pro.

• Cascine has signed Et Aliae with a view to releasing a new EP from the producer next year. She sealed the deal by remixing another Cascine artist, Lemonade (and probably doing some other boring contract stuff too). Listen here.

• Kylie Minogue features on the new album by CMU approved duo Flight Facilities. So that's nice. The singer performs a short a capella version of previous single 'Crave You'. You can hear the Kylie version here.

• Hey! (The) Pixies are issuing a big bumper edition of 'Doolittle' soon, as it is the LP's 25th birthday this year. 'Doolittle 25' will feature 50 tracks in all; the original tracklisting and additional B-sides, demos and Peel Sessions, plus updated simian cover art by Vaughan Oliver. All coming on 1 Dec. Info on this page.

• NYC worker bees Parquet Courts will pose as Parkay Quarts (as with this year's 'Tally All The Things That You Broke' EP) to release their second LP of 2014, 'Sunbathing Animal' follow-on 'Content Nausea'. It's due out on 10 Nov, and this is its grandly-titled lead song 'Uncast Shadow Of A Southern Myth'.

• Beat-maker and colleague-of-Yeezy Evian Christ is throwing one of his spooky 'trance parties' at London's Corsica Studios on 31 Oct. As well as a B2B set between Christ and MissingNo, it'll feature Total Freedom, Nguzunguzu (aka 50% of the CMU approved Future Brown) and PC Music programmer Danny L Harle. And probably a smoke machine. Get tickets here.

• Afroman has released a 'positive remix' of his big/only hit 'Because I Got High'. Originally a highly dystopian vision of the hazards of smoking and, in fact, toking, the remade 'pro-legalisation' track represents weed as a healthier alternative to booze and cigarettes, a cure for glaucoma and anxiety, and a reason to build schools and fund drug treatment in America. Which is all pretty debatable; literally so, as Americans in various states will vote on legalising 'the erb' for medicinal and/or recreational use next month. I was gonna write a one liner on this, and then I got... carried away. Here's the video.

CMU Beef Of The Week #227: Taylor Swift v The UK
Taylor Swift released a new song this week exclusively on iTunes. Yay! So far reaching is the world's love for Swift now, that 'Out Of The Woods' has made it into the iTunes charts in at least 85 countries. It's gone top ten in 56 of those. And currently it's at number one in 27 of them. Good old Taylor.

But not everyone loves her. Almost everyone. But not everyone everyone. There are some countries in the world where Taylor has failed to even crack the Top 200. Are people in those countries angry at her? Well, in the case of the UK, yes they are. But that's not why she hasn't charted over here.

On Monday a press release was sent out by Swift's US label, Big Machine, announcing that 'Out Of The Woods' would be "unlocked" on iTunes "everywhere" the following day. It took a few minutes to work out that "unlocked" just meant released (because why use a recognised word when you can be needlessly mysterious?), and then we all prepared for the incoming storm.

A Taylor Swift single is big news these days, and her previous effort, 'Shake It Off', is still showing strong in charts around the world a good two months after its release. It was at number four in the UK singles chart last Sunday, for instance. So Brit fans were sure to lap up this new bit of Swifty goodness.

Which meant that, on Tuesday morning when "iTunes UK" started trending on Twitter, it wasn't entirely surprising. Still, we're a curious bunch over here at CMU, so we clicked to see what exactly was going on. But it wasn't a load of people thanking iTunes for this wonderful gift that had been bestowed upon them. It was, in the main, school children complaining that they had not been able to buy 'Out Of The Woods' to listen to on their way to their specified educational institution.

I guess I can understand their annoyance, but it was pretty early in the morning and Taylor's team back in America wouldn't even be up yet. Surely the track would be there for UK fans when they got home from school, right? Wrong. While the rest of the world was rolling around on the floor due to the sheer joy of being able to spend actual money on a song by Taylor Swift, her poor British fans were just having to make do with the unmonetised YouTube uploads that emerged, as there's no official video or stream yet either.

But where was the song? Where was it? Everyone else had it and we wanted it. Luckily, Taylor Swift is a communicative sort and came forth to clear the whole thing up on her Tumblr blog. "To all my wonderful UK fans", she began, patronisingly. "I realise that you are not yet able to get 'Out Of The Woods' due to a new strategy my record label is working on in the UK".

Huh. So the new strategy for the UK is not allowing fans to buy your music?

"I've never been one to hold my music back from any of you so I will be watching closely to see if this is ultimately a better experience for you, the fans", she added.

Now, Taylor, I'm just going to pick you up on something there. First, "never" is a strong word to use about holding back your music just as you're holding back your music. Also, do you remember that time you held your last album off Spotify for months and months and months? That kind of felt like you were holding your music back too. Maybe that's a debate we can have later though, because I really want to know more about this "better experience".

Swift continued: "My good friend Ed Sheeran utilised the same strategy with 'One' in the UK and he seemed very happy with the feedback from his fans".

Well Taylor, if Ed Sheeran jumped off a cliff, would you do that too? What Swift is referring to is the fact that Ed Sheeran made 'One', from his second album 'x', available to fans in the US, UK and Ireland as an 'instant grat' track - meaning that when they pre-ordered the full album, that song immediately downloaded to their computers.

There are a couple of small differences between Swift and Sheeran's strategies though. Firstly, 'One' was the first single to be released from 'x', whereas 'Out Of The Woods' is the second to come from Taylor's long-player. And also, when you pre-order Swift's new album, '1989', on iTunes in the UK, YOU DON'T GET AN INSTANT DOWNLOAD OF 'OUT OF THE WOODS'. Seriously, I just pre-ordered the bloody thing to make absolutely sure.

So, basically, when Swift says it's "the same strategy", she actually means it's an almost entirely different one. In other countries - the US or Ireland, say - yeah sure, pay your money for the album ahead of its release later this month and you'll get the pure joy of 'Out Of The Woods' appearing in your iTunes library straight away. Don't want to pre-order that album? No problem, just buy the song as standalone track. British fans though? Well, you could move to Ireland, I guess.

But maybe we should have faith. Maybe this will turn out to be a better experience for UK fans after all. Perhaps this is an innovative and ground breaking make-em-wait strategy, and Swift reckons that her UK fans, more than any other nationality within her fanbase, will be better at the waiting. I suppose sometimes having to wait makes things all the nicer. Like, sometimes I want a cake. But I can't have a cake. But all of America seems to be eating loads and loads of cake all the bloody time.

Oh, right. Yeah, now see what's happened. I've gone and made a cheap joke generalising Americans as fat. Is this what you wanted, Taylor Swift? Is it? Your release strategy has made me sizeist. I hope you're happy.

Ugh. Let's just watch this video of Swift being interviewed about the song by a ghost.

 
ANDY MALT | Editor
Andy heads up the team, overseeing the CMU bulletin and website, coordinating features and interviews, reporting on artist and business stories, and contributing to the CMU Approved column.
Email andy@unlimitedmedia.co.uk (except press releases, see below)
   
CHRIS COOKE | Co-Publisher, Business Editor & Insights Director
Chris provides music business coverage, writing key business news and analysis. Chris also leads the CMU Insights training and consultancy business, and is MD of CMU publisher UnLimited Media.
Email chris@unlimitedmedia.co.uk (except press releases, see below)
   
ALY BARCHI | Staff Writer
Aly reports on artist news, coordinates the festival, gig and release round up columns, and contributes to the CMU Approved column. She also writes for CMU's sister title ThisWeek London.
Email aly@unlimitedmedia.co.uk (except press releases, see below)
   
SAM TAYLOR | Commercial Manager & Insights Associate
Sam oversees the commercial side of the CMU media, leading on sales and sponsorship, plus helps manage and deliver the CMU Insights training courses and consultancy services.
Email sam@unlimitedmedia.co.uk or call 020 7099 9060
   
CARO MOSES | Co-Publisher
Caro helps oversee the CMU media, while as a Director of UnLimited Media she heads up the company's other two titles ThisWeek London and ThreeWeeks Edinburgh, and supports other parts of the business.
Email caro@unlimitedmedia.co.uk
Send ALL press releases to musicnews@unlimitedmedia.co.uk - this is checked daily by the whole editorial team meaning your release will definitely get to the right person.

For details of the training and consultancy services offered by CMU Insights click here - Andy and Chris are also available to provide music business comment, just email them direct.

To promote your company or advertise jobs or services to the entire UK music industry via the CMU bulletin or website contact Sam on 020 7099 9060 or email ads@unlimitedmedia.co.uk
© UnLimited Publishing a division of UnLimited Media

CMU, Fl2 Unicorn House, 221 Shoreditch High Street, London, E1 6PJ.
t: 020 7099 9050 (editorial) 020 7099 9060 (sales)

publishing@unlimitedmedia.co.uk | complaints@unlimitedmedia.co.uk