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And Finally Artist News Digital Live Business
Abba to return as holograms
By Andy Malt | Published on Wednesday 13 September 2017
Abba’s Benny Andersson has given some more details about the band’s previously reported virtual reality project. Though he says it’s not going live anytime soon because his face is still being digitalised.
It seems that the Abba’s great VR adventure will basically see the band reunited as computer generated holograms for a future tour. Which does seem like a fairly loose use of the term ‘virtual reality’. And the technology usually used for shit like this doesn’t actually create true holograms either.
As previously reported, the band announced last year that they were working with Simon Fuller on “a new entertainment experience [to] see, hear, and feel ABBA in a way previously unimagined”.
Speaking about Abba and the new project to Swedish newspaper Expressen (as translated by The Local), Andersson said: “We see each other every now and then, we’ve done a few different things, and now we’ve got a project ahead of us. It will take a bit of time [though] – it takes time to digitalise a face. [But] it’s fun that it’s so technologically advanced. It will be interesting”.
So, regardless of how excited you are to basically watch a live animated video of Abba, you’ll have to wait. You can fill the time by visiting the upcoming Abba exhibition at London’s Southbank Centre though. Opening on 14 Dec and running until April next year, it will feature numerous items from the band’s archives.