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CMU Approved
Approved: Annabel Jones
By Andy Malt | Published on Wednesday 20 April 2016
With her debut EP ‘Libelle’ due out on 6 May, Annabel Jones has released the video for latest single ‘IOU’.
Following on from previous track ‘Magnetic’, a smart and simple blending of synth lines beneath Jones’s relaxed but powerful vocals, ‘IOU’ steps things up a gear. That relaxed vocal is given a strong drum and bassline behind it this time, which does more to set her up as a proper popstar – particularly when coupled with the catnip-fuelled kitten frenzy video. Though Jones has her own ideas about what a popstar should be.
“You can’t keep putting out meaningless noise and expect culture to grow or evolve”, she says. “You can’t refuse to put yourself out there and say what you think or feel because you won’t get that Steve Madden shoe collaboration or a perfume at Macy’s. It feels like many popstars have forgotten they carry responsibility. I don’t want to make some-one feel empty. I want them to feel full of meaning”.
Watch the video for ‘IOU’ here:
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