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Business News Deals Live Business
Eventbrite expands European reach further with Ticketea buy
By Chris Cooke | Published on Thursday 19 April 2018
Ticketing platform Eventbrite has further expanded its European reach by buying up Spanish ticketing firm Ticketea. US-based Eventbrite previously boosted its presence in the European market by buying rival Ticketscript.
Says Eventbrite CEO Julia Hartz: “Ticketea’s innovative approach to solving challenges for both event creators and seekers, including a robust discovery platform, has helped them achieve impressive brand equity and a strong leadership position in not only Spain, but the broader southern European market. There is incredible synergy between our two companies from a business, platform, and brand perspective. We’re THRILLED to welcome their talented team, who shares our core mission of bringing people together through live experiences, to the Eventbrite family”.
Meanwhile Ticketea CEO Javier Andres – who becomes Eventbrite’s Country Director for Spain and Portugal – adds: “We have been building a significant market presence in Spain for nearly a decade and it’s exciting to be recognised by the global leader in event technology as they invest more heavily in our growing market. Joining forces brings tremendous value to our customers, who will now benefit from Eventbrite’s proven track record of innovation, global team, and deep resources. We look forward to extending the impact of both our team and technology far beyond country borders to the more than 180 countries and territories where their powerful platform gives rise to millions of events today”.
