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Business News Digital
Pandora launches data service for artists
By Chris Cooke | Published on Thursday 23 October 2014
Pandora continues in its bid to convince the music community it’s not evil by offering artists access to listening data. As previously reported, the US-based streaming service, currently wholly licensed through the collective system in America, has faced a considerable backlash from across the wider music community because of its various attempts to reduce the royalty payments it has to pay to labels and publishers.
The latest in a number of initiatives to placate music people, Pandora AMP will offer artists access to a range of data based on how their music is consumed on the streaming platform. Fan data is all the rage in the music industry of course, and has a definite value to managers and labels, and Spotify has also offered some data services as part of its artist outreach programme. Music people, therefore, seem likely to check out Pandora AMP, even if they retain the right to grumble about the digital firm at every possible opportunity.
Announcing the new service in a blog post, Pandora founder Tim Westergren said: “With AMP, we hope to make the day in and day out easier for artists by eliminating the guesswork. From finding out what songs are performing well to informing singles or set lists, to mapping where an artist’s fanbase is to informing tour schedules, our ultimate goal is to help artists across the spectrum build and maintain their careers. We’re just getting started, but we have a strong vision for where this can lead and are excited to watch it take shape”.
