This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
And Finally Artist News
Paramore’s Hayley Williams records ASMR video to promote hair dye
By Andy Malt | Published on Tuesday 2 October 2018
Paramore’s Hayley Williams has recorded an ASMR video to promote her vegan hair dye brand, Good Dye Young. So, if you’ve always wanted to hear her whisper and noisily eat crisps, then today is your lucky day.
“Somewhere there’s a list of things I won’t do for Good Dye Young brand awareness”, she tweeted. “Apparently ASMR wasn’t on that list. I’m so sorry”.
In the video she eats some breakfast and then fondles the box her hair dye comes in, before opening the packaging. Basically it’s an unboxing video. Which are weirdly popular on YouTube these days. As are ASMR videos, as it happens. So why not combine the two? I can think of zero reasons.
ASMR, by the way – assuming you haven’t somehow heard seventeen podcast episodes on the subject, like me – stands for autonomous sensory meridian response. That’s the tingling sensation some people experience when they hear certain types of sound. Not me, I just like podcasts. Here’s a good Twenty Thousand Hertz episode about it, should you want to know more.
Anyway, this Hayley Williams video. I guess it’s an advert and I don’t really like writing news stories about adverts. But this one gave me the opportunity to talk about podcasts and I like writing news stories about podcasts (and not just this one). Also the video’s really stupid, making it good ‘and finally’ fodder, so I’m letting it pass. Watch the video here:
