4music launch new breakfast show

By | Published on Tuesday 12 October 2010

4Music has announced it will launch a new morning show next week to be called ‘The 4Music Breakfast Fix’. The programme will combine short sixty second bursts of music, entertainment and other news in amongst the pop videos. The newsy stuff will come from ITN. 

Says 4Music Programming Director Dave Young: “Having the right music to wake up to is critical for our youth audience. We’ve provided a fun alternative to the normal morning news, with an innovative show style that contains chunks of entertainment and music news and weather to the backdrop of hot videos. Commissioning this type of programming is part of our commitment to delivering music in a wide variety of formats and providing more music content throughout the day – starting from 7am”.

Confirming their involvement, ITN’s Mark Browning told CMU: “This agreement cements our relationship with 4Music and highlights the demand for celebrity based content from viewers. With ‘The 4Music Breakfast Fix’ we’ve created compelling content in an innovative format targeted specifically to the 4Music audience. For those viewers that aren’t morning people, each morning’s news fix will also be served up on, so there’s never an excuse to miss out on the latest happenings from the entertainment world”.