Business News Deals Labels & Publishers

ADA Asia partners with DPM in Indonesia

By | Published on Wednesday 14 October 2020


Warner Music’s recently launched ADA Asia has announced a deal with DPM, a music group in Indonesia that includes no less than 21 independent record labels, five of which appear in the IFPI’s list of top ten indies in the Indonesian market: Graha Prima Swara, Naga Swarasakti, Pelangi Records, Sani Musik and Virgo Multi Cipta.

The deal will see the Warner label services business support all the DPM labels and the numerous artists they work with, which conveniently includes Indonesian pop-rock outfit ADA Band. Which could be a supergroup set up to celebrate this deal. But isn’t.

“We’re very excited to join forces with ADA to propel both our well-established catalogue and our frontline hits which have become a revelation in this dawn of the streaming era in Indonesia”, says DPM MD Iwan Sastra Wijaya.

Over at ADA Asia, MD Chee Meng Tan adds: “This is a landmark moment for ADA in Asia and I can’t overstate the significance of DPM in Indonesia. It’s a massive coup for us to have them as our very first partner in the region, as it’s home to some of Indonesia’s most recognisable cultural icons and music, as well as some of the most exciting developing artists on its roster. I’m looking forward to ADA and Warner Music getting behind them as we look to showcase Indonesia’s rich culture and musical talents to the rest of the world”.

Meanwhile, CEO of DPM label Virgo Multi Cipta, Andreas Wullur, chips in: “Music distribution is only one thing, but a music partner is a whole different ball game. We’re laser focused on thinking strategically to create as many services around an artist or aggregated label as possible. An artist’s vision is what matters. We are here to make their path successful”.