Business News Deals Labels & Publishers

ADA Asia partners with Vietnam’s Yin Yang Media

By Andy Malt | Published on Thursday 22 July 2021

Warner Music’s ADA label services company – along with Warner Music Vietnam – have entered into a new partnership with Vietnamese entertainment firm Yin Yang Media to distribute its roster of artists.

“The explosive growth of the market in Vietnam over the past few years is just the beginning and we’re all agog with the potential it has to offer”, says Managing Director of ADA Asia, Chee Meng Tan.

“This partnership with Yin Yang Media is a game-changer”, he goes on. “It allows us to put foundational pieces in place for long-term growth, and more importantly, connects the incredible artists from Vietnam, as well as some of the country’s most loved songs, with audiences all around the world. The value and ecosystem that we create together for the artists underpins our commitment to the region, and sets ADA Asia apart as the go-to distributor, putting us in an incredibly strong position”.

Yin Yang Media CEO Huong Nguyen adds: “Vietnamese artists are very talented, passionate and dedicated, especially in this fast-changing music scene here and around the world. They aspire to find a trusted companion who can accompany them on their professional career path. With that in mind, Yin Yang Media partnering with ADA Asia and Warner Music Vietnam offers our artists the best commercial and media services and great opportunities, by working with the strongest team, that can help them develop not only in our homeland, but also in Asia and beyond”.

ADA will distribute Ying Yang’s 60,000 strong catalogue of tracks, by artists including Đan Trường, Hồng Ngọc, Bích Phương, Dalab and Phan Mạnh Quỳnh.

The deal follows the launch of ADA Asia in September last year, a new division with a focus on China, Korea and South East Asia.