Artist News Releases

Adele “ready to finally put this album out”

By | Published on Thursday 14 October 2021


Hello. Adele is releasing a new album. You knew that. But now it’s official. I mean, it was already official, but now there’s officially a title and a release date.

The title is… ‘Here She Comes Again To Save The Music Industry’. No, not really, it’s called ’30’. Like you already knew. There’s a release date though. You probably know that already by now, as well. But, just in case you don’t – in order to boost engagement – I’m going to tease it here, but not actually state what it is until later. A little look behind the curtain for you there.

Adele provided her own look behind the curtain while formally announcing the album yesterday, with a statement explaining the period of her life that ’30’ covers.

“I was certainly nowhere near where I’d hoped to be when I first started it nearly three years ago”, she wrote. “Quite the opposite, actually. I rely on routine and consistency to feel safe, I always have. And yet there I was knowingly – willingly even – throwing myself into a maze of absolute mess and inner turmoil”.

“I’ve learned a lot of blistering home truths about myself along the way”, she went on. “I’ve shed many layers but also wrapped myself in new ones, discovered genuinely useful and wholesome mentalities to lead with, and feel like I’ve finally found my feeling again. I’d go as far as to say that I’ve never felt more peaceful in my life. And so, I’m ready to finally put this album out”.

“It was my ride or die throughout the most turbulent period of my life”, she said. “When I was writing it, it was my friend who came over with a bottle of wine and a takeaway to cheer me up. My wise friend who always gives the best advice. Not to forget the one who’s wild and says ‘it’s your Saturn return, babes. Fuck it, you only live once'”.

“And then that friend who no matter what checked in on me even though I’d stopped checking in with them because I’d become so consumed by my own grief”, she went on. “I’ve painstakingly rebuilt my house and my heart since then and this album narrates it. Home is where the heart is”.

I’m not sure how much that actually tells you regarding what the album’s about. But maybe the album itself will give a few more answers once it’s available. If not, that Vogue interview you already read a week ago can possibly fill in the gaps.

Oh, the release date for the album – here we go – will be 19 Nov. Something that fans had already guessed when Taylor Swift suddenly moved the release of the re-recorded version of her ‘Red’ album forward by a week last month.

The Adele release date was officially confirmed yesterday by Sony Music’s Columbia label. ’30’ will be the first Adele album that Columbia has fully released itself, having waved a reported £90 million at her when her deal with XL expired five years ago. She’d already been working with the major in the US prior to that, so the move wasn’t exactly a surprise.

Bloody hell, is there anything surprising about any of this? No. But the first single, ‘Easy On Me’, is out tomorrow. The clip released recently sounded pretty much like you’d expect. Who knows though, it was only a very short clip. Maybe Adele’s about to kickstart the dubstep revival that I think we can all agree is long overdue now.