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Afrobeats label Mavin launches music industry talent development programme
By Andy Malt | Published on Tuesday 11 May 2021
Nigeria-based Afrobeats label Mavin has marked its ninth anniversary by announcing plans for a new talent development programme, called Mavin Future Five. It will offer five young people with training, mentoring and work experience to accelerate their entry into the music industry.
“What we have done in nine years is establish beyond doubt that the music business can thrive here in Africa and globally as a business and industry”, says label founder Don Jazzy. “I’ve been here for a while and by growing Mavin Global over these nearly ten years, I have seen the industry in all its phases. One thing remains consistent though; the value placed on talent”.
“At Mavin, our roster boasts an abundance of this”, he continues. “We have young artists coming through and they are bringing with them, a fresher voice and newer dynamics. Yet the music business is more than just the sound of its artists. Our new talent development model, Mavin Future Five, will be occupying the salient positions that make the music industry tick. I’m honoured and proud to launch the Mavin Future Five now to show our deep commitment to nurture next generation music industry talent. This is what our ninth anniversary celebrates – the limitless potential of the future of Afrobeat”.
COO Tega Oghenejobo adds: “No matter how genius your potential is, everyone has to do their 10,000 hours. You need practice. There are young people everywhere in need of someone to believe in them. Here at Mavin, we are building structures for career progression where there is a gap in the market, and betting on the future of the scene, by bringing through those who will be in charge of it”.
In addition to launching the Mavin Future Five programme, the label is also preparing for the UK release of a new Rema album, with new single ‘Bounce’ out now. New releases from Ladipoe, Johnny Drille and Ayra Starr are also incoming.
