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Aloft Hotels installs recording equipment in showers (not as creepy as it sounds)

By | Published on Monday 20 August 2018

Aloft shower studio

Do you think you sound great when you sing in the shower? Well, now you can find out just how wrong you are. Aloft Hotels has announced that it is installing recording equipment in showers in a number of its hotels.

Guests staying at Aloft hotels in London, Brussels, Munich and Kiev will be able to get access to these “shower studios”. In them, as well as washing, you’ll be able to sing, record yourself, play back the results and then share them.

“Showers are synonymous with singing”, screeches John Licence, Vice President Of Premium & Select Brands at Aloft parent company Marriott International Europe. “So we put a fun spin on this by launching these voice recording booths using innovative technology to encourage even more superstars-in-the-making to bring their vocal talent out of the showers and into the spotlight”.

If you think what you’ve done in the studio shower is really great, you can enter your song into the Project: Aloft Star talent competition, which is what all this is designed to promote.

This global talent search – being run in partnership with Universal Music – accepts non-shower-based recordings too. Those will presumably have an advantage given the lack of running water sounds. Unless the judging panel – which includes singer-songwriter JP Cooper – has been specifically picked because they prefer singing backed by bathroom noises. Either way, the winner will get to release a single through a Universal label.

“Having been on this journey myself, I’m really excited to be able to help shine a light on the next generation of musical talent”, says Cooper. “As Project: Aloft Star’s artist ambassador and head judge for Europe, I can’t wait to discover the emerging artists who will get the chance to be noticed throughout the competition and get that all important chance to record and digitally release their single, a deal that will change that person’s life”.

Well, let’s not get ahead of ourselves, JP. If you want more information on this, which I suppose it’s possible you might, click here.



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