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Single Reviews
Single Review: Alphabeat – What Is Happening (EMI/Virgin)
By CMU Editorial | Published on Monday 24 November 2008
Alphabeat, the band that everyone loves to hate and hates to love, are back with their fourth single, and just like their previous releases, it’s an “I’ll get stuck in your head all day” kind of affair. Perhaps a slower offering than the likes of ‘Fascination’ and ‘Boyfriend’, ‘What Is Happening’ starts off a little weakly but escalates into a wonderful sing-along chorus, paving the way for the rest of the song to jump into that wonderfully cheery and proudly gaudy place that Alphabeat have made their own. Whether you love them or loathe them, there’s no denying that Alphabeat are clear about what they do and how they want to sound. They are pure, unadulterated pop, and they’re damn well proud of it – and why shouldn’t they be? TW
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