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Anastacia announces BMG alliance
By CMU Editorial | Published on Tuesday 18 September 2012
Anastacia has entered into a partnership with BMG, which will release her next two records in Europe, including a covers album called ‘It’s A Man’s World’.
The US singer is the latest artist to sign an interesting ‘partnership deal’ with the v2 BMG company, which sees the music rights business providing the services of a record label to the artist, but taking on less risk, and giving the talent more control and a greater revenue share in return.
While it has acquired some master recording catalogues outright, to sit alongside its extensive song catalogues, when working with recording artists on new material BMG has generally pursued this partnership route, which seems like an enhanced version of the old fashioned distribution deals artists and labels have always done.
Confirming the company’s new partnership with Anastacia in Europe, BMG’s MD of European Repertoire, Fred Casimir, told CMU: “Anastacia is an international superstar with a huge appeal, particularly in Europe. We are very pleased that she has chosen to release her next two albums in partnership with BMG”.
Meanwhile Anastacia’s manager Craig Logan added: “We’re delighted to partner with BMG. For artists like Anastacia with a strong sense of who they are and where they’re going, the BMG model is really interesting, because it gives you more control and real transparency”.
