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Another former Universal exec joins Sony

By | Published on Thursday 13 October 2011

Sony Music

In his continued bid to turn Sony Music into Universal Music v2.0, the major’s new boss, former Universal CEO Doug Morris has brought in another of his former colleagues to his new haunt. Earlier this week it was announced Mel Lewinter, formerly the head of Universal’s Motown Republic division, had been hired as Sony Music’s EVP For Label Strategy.

Says Morris: “Mel is among the top executives in the music industry and I am very happy to have him joining us in this important role. I have worked closely with Mel for many years and have a deep respect for his ability to balance business acumen with artistic vision. He has played an invaluable part in the success of Universal Music, MCA and Warner Music, and his keen insight and knowledge of the music business will be a major asset to our company”.

Lewinter himself told reporters: “Over the years, Doug and I have formed a unique working relationship that is quite instinctive for both of us. I look forward to the challenge ahead and am delighted that I will be continuing my association with Doug at Sony Music”.