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Apple courting A-listers to front all-new iTunes

By | Published on Monday 1 June 2015


Apple is reportedly in talks to sign up Drake, Pharrell and David Guetta to front their all-new iTunes platform because, well, of course they are.

According to the New York Post, the A-listers are being courted with multi-million dollar deals to help promote the revamped Apple music service, possibly providing exclusive content, or fronting curated channels or mixes. Perhaps subscribers could vote for their favourite song each week, and Pharrell could rip it off and make a new hit out of it.

Apple is still expected to unveil its new music play, which will likely integrate the iTunes store and personalised radio service with the Beats streaming platform, at its World Wide Developer Conference in San Francisco next week.

Though negotiations seemingly continue between the tech giant and the music rights owners. The Post reckons that the main bones of contention are that Apple wants the labels to provide their content for free during the generous three month free trial it will offer for its new on-demand streaming set-up, while on the publishing side the firm wants the publishers to throw in a license for an accompanying lyrics service free of charge.

Though quite what we’ll see debuted next week remains to be seen.