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And Finally Business News Digital
Apple Music unveils new karaoke service
By Chris Cooke | Published on Wednesday 7 December 2022
Apple Music is getting “an exciting new feature that allows users to sing along to their favourite songs with adjustable vocals and real-time lyrics”.
Those are Apple’s words obviously, but I left them unedited just in case you want to, I don’t know, sing-a-long. You can pick your own tune. I went with ‘Bohemian Rhapsody’.
“Adjustable vocals”, in case you wondered, give “users control over a song’s vocal levels – they can sing with the original artist vocals, take the lead, or mix it up on millions of songs in the Apple Music catalogue”.
As for “real-time lyrics”, that basically means “users can sing along to their favourite songs with animated lyrics that dance to the rhythm of the vocals”.
And if you’re thinking that’s all you’re getting with Apple’s big new karaoke feature – known as Apple Music Sing – you’d be well wrong. You’re forgetting the “background vocals” feature where “vocal lines sung simultaneously can animate independently from the main vocals to make it easier for users to follow”.
Not to mention “duet view”, where “multiple vocalists show on opposite sides of the screen to make duets or multi-singer tracks easy to sing along to”.
Lovely stuff. “Apple Music’s lyrics experience is consistently one of the most popular features on our service”, reckons Oliver Schusser, Apple’s VP of Apple Music and Beats.
“We already know our users all over the world love to follow along to their favourite songs”, he reckons onwards, “so we wanted to evolve this offering even further to enable even more engagement around music through singing. It’s really a lot of fun, our customers are going to love it”.
The Apple customers doing the singing might love it. The Apple customers living with those doing the singing, possibly less so. Apple Music Sing will be available to the streaming service’s subscribers worldwide from later this month.
