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And Finally Business News Retail
Apple recalls Beats speaker over battery concerns
By Chris Cooke | Published on Thursday 4 June 2015
We’ve been a bit derisory about Beats headphones over the years, but I think it’s fair to say that the firm’s Pill XL speakers are on fire at the moment. Though mainly because of their dodgy batteries overheating.
Which is to say Beats owner Apple has recalled its Pill XL speakers, requesting customers who bought the product return them ASAP, because an overheating battery poses a fire risk. The tech firm is keen to stress that Pill XL batteries will only dangerously overheat in “rare cases”, and we’re not aware of any actual Beats-caused fire incidents. Though imagining one of those speaker units on fire is cheering me up no end. Does that make me a bad person?
Say the Beats makers and Pill peddlers at Apple: “Because customer safety is the company’s top priority, we are asking customers to stop using their Beats Pill XL speakers. Customers who purchased a Beats Pill XL speaker should visit www.apple.com/support/beats-pillxl-recall for details about how to return their product to Apple, and how to receive an Apple Store credit or electronic payment of $325”.
I wouldn’t be so hasty if I were in charge at Apple. With its new iTunes streaming service due to launch next week, the tech giant is entering a very competitive market where it’s really hard to differentiate your product. Lock the new iTunes to the Beats Pill XL speakers and there’s your hook: “The streaming service that will burn your house down”. I mean it sounds idiotic, but think about all those people who bought all those overpriced Beats headphones over the years. Never underestimate the spending power of the idiots.
