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CMU Approved
Approved: Blood Cultures
By Andy Malt | Published on Thursday 3 June 2021
Over the course of their career, Blood Cultures has remained anonymous, hiding all aspects of who they are. However, with their latest project ‘Luno’ – described as a “death and rebirth” – they have chosen to reveal that they are a Pakistani-American.
“What the world needs right now is not an anonymous artist”, they say of the decision to reveal this aspect of who they are. “It needs more black and brown voices being heard. I don’t want my voice to be hidden. I feel it is my responsibility to come forward and represent the people who look like me, who feel like me”.
Influenced by the writings of Carl Jung and Joseph Campbell, ‘Luno’ further explores identity and self-acceptance. Musically, it soundtracks this with everything from soft, acoustic songs – like ‘Set It On Fire’ – to dancefloor-tearing electronic music – like ‘When The Night Calls’.
While on paper that might seem like a bit of a bumpy ride, the whole eight track record is constructed to flow in a way that makes total sense. The latest (and final) release from ‘Luno’ is ‘Cabin Fever Freestyle’, which also comes with the final in a series of videos that accent the themes of each song.
“The music video explores the feeling of desperation and longing in the face of loss”, says Blood Cultures. “This video acts as the finale of the ‘Luno’ music video series, exemplifying many of the themes from the record while tying in concepts and visual elements from the ongoing story that is told through the videos and our multi-media project”.
‘Luno’ is out now. Watch the video for ‘Cabin Fever Freestyle’ here:
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