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Association Of Independent Festivals becomes standalone organisation

By | Published on Thursday 29 March 2018


The Association Of Independent Festivals is to launch as a standalone operation from next week. It has essentially operated as a division of the Association Of Independent Music since its inception in 2008.

Newly promoted from General Manager to Chief Executive of AIF, Paul Reed says: “Following ten successful years, it feels like AIF has grown up and is ready to leave home. I’d like to thank all at AIM for supporting and nurturing AIF, enabling us to grow from a handful of promoters around a table to an invaluable support network for our 65 members”.

“I’m incredibly excited about the future”, he continues. “We’re working on a number of initiatives and campaigns for this year and, with a new team in place, we’re in a strong position to move on to the next phase of our development”.

AIF was co-founded by Bestival’s Rob da Bank and Ben Turner with support from then AIM Chief Executive Alison Wenham. Rob da Bank remains on the board of directors, alongside other representatives from the live and festivals sector. Generator’s Jim Mawdsley acts as Chair, while Vice Chair is Goc O’Callaghan of the ArcTanGent festival.

Commenting on AIF becoming a standalone entity, current AIM CEO Paul Pacifico says: “It is fantastic to see AIF take the next step in their development and incorporate. This is yet another sign of the strength and sense of community in the independent music sector that AIM exists to support and empower. I would like to congratulate Paul Reed and his team on their great work and the critical work they do for their members. I very much look forward to working closely with them into the future”.

As AIF moves into new offices in Vauxhall’s Handbag Factory, Reed is joined in the day-to-day running of things by Phoebe Rodwell in the newly created role of Membership And Project Co-ordinator. She was previously at the UK Music Managers Forum.