Business News Deals Live Business

Aussie dance agencies merge

By | Published on Friday 22 May 2015

Soapbox Artists

Two dance music focused booking agencies in Australia have announced they are merging, creating a significant player in the market representing a large roster of DJ and producer talent. Sydney-based Soapbox Artists, which grew out of the Australian wing of Ministry Of Sound, is allying with the Melbourne-based 360 Agency.

Confirming the deal, Soapbox Artists GM Trent Grimes told reporters: “This is a big step forward for Soapbox Artists and we are so excited to be joining forces with 360 Agency. The combination of our artist rosters and team of expert agents is going to make Soapbox the go-to agency in Australia. We will now be able to deliver an even broader selection of acts to the promoters and venues we work with around Australia and internationally”.

360 MD Pete Sofo added: “Over the years Ministry have proven themselves to be a creative, forward thinking company and this new alliance will open doors for our artists both locally and internationally”.