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Business News Media
Bauer launches Kiss brand in Norway and Finland
By Chris Cooke | Published on Tuesday 16 February 2016
Bauer Media is bringing some Kiss-style goodness to the Norwegians and the Finnish. By which, I mean, some fresh, urban-infused, dance music radio goodness. Not the band, obviously.
So, yes, Kiss has launched on DAB+ in Norway and FM in Finland. It’s the first time one of Bauer’s UK radio brands has been taken into new markets, and follows the media firm’s acquisition of European radio companies Radio Nova and SBS Radio last year.
Confirming the launch of new local versions of Kiss in the Nordic region, Paul Keenan, CEO of Bauer Media UK, told reporters: “More Kiss is great for listeners across Europe. Outstandingly successful in the UK, I am confident that it will deliver highly valuable audiences in the Nordics”.
Meanwhile the boss of Bauer Radio Norway, Lasse Kokvik, noted: “Kiss in the UK has grown to entertain more millennials than any other Bauer Media brand. It’s extremely influential for an audience that’s difficult to reach. Kiss Norway’s ambition is to become the market-leader with this audience”.
Leena Puntila at Bauer Radio Finland sneakily added in her own little slogan by noting: “Kiss – ‘The Beat Of Finland’ – is set to be a fantastic addition to Finland’s thriving radio landscape. We’ll offer music and programming that will appeal to our countries’ millennials with an ambition to grow our share of listening in this market”.
