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Believe acquires Indian events company
By Andy Malt | Published on Wednesday 25 September 2019
Music distributor and artist services company Believe has pushed itself into the live music market in India via a recent acquisition of Indian events company Entco. Based in Mumbai, the business will be rebranded as Believe Entertainment, but will continue to be led by founders Subramanian Iyer and Warren De Sylva.
“Our vision is to inspire audiences through extraordinary live music experiences and this new step is the perfect opportunity for us to scale up and expand our offering”, says De Sylva. “Believe will amplify what we’re able to provide through the power of one of the true global leaders bringing together technology and services to connect audiences with music”.
Discussing his company’s move into live music in the Indian market, Believe CEO Denis Ladegaillerie adds: “Subramanian and Warren have uniquely brought live music experiences that bring artists, brands and consumers together. We have been growing quickly to a leadership position in the Indian market and with Entco’s expertise, Believe will have unparalleled ability to help creators in India build audiences, careers and revenue opportunities”.
