Business News Labels & Publishers

Better Noise ramps up its alliance with FUGA

By | Published on Friday 13 December 2019

Better Noise Music

Better Noise Music, the recently rebranded label business of music industry veteran Allen Kovac, earlier this week announced it had ramped up its existing partnership with distribution firm FUGA.

FUGA offers a wide range of services to its clients, from simple delivery of content for those labels that have direct or Merlin-negotiated deals with the streaming platforms (aka DSPs), through to more full-on distribution, marketing and label services. Under the new deal, Better Noise will access more of what FUGA offers, but with the flexibility to pick and mix.

The two companies said that their new deal “sees Better Noise and FUGA fully partner across DSP marketing and distribution, enabling releases to be serviced maximising each party’s strengths, whether by DSP, territory or genre. To achieve the best results, the arrangement also enables Better Noise to tailor their DSP deal approach as required”.

Confirming the new arrangement, Kovac said: “Over the last three years we have been averaging growth of 50 percent per year. Our marketing strategy with FUGA allows for our offices around the world to increase independent market share with Merlin while having a more robust direct relationship with our partners at the streaming services”.

The boss of FUGA, Pieter van Rijn, added: “Allen has always been a pioneer in his ability to reimagine the status quo and our strengthened partnership with Better Noise is testament to that. FUGA is in a strong position to provide Better Noise with the tools and services to seize global opportunities in a way that works best for them”.

“It’s been a privilege working with Allen and his team during the days of Eleven Seven”, he added, “and we’re pleased to be working with them more closely now as they embark on their new venture as Better Noise Music”.