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Business News Deals Labels & Publishers
B&H announce partnership with video game music specialists
By CMU Editorial | Published on Thursday 12 February 2009
Classical music publishers Boosey & Hawkes who, as previously reported, have been branching out into new genres as it expands its sync rights and brand partnerships business, has announced a deal with Platinum Sound Publishing, who specialise in curating soundtracks for video games.
The deal will see Platinum represent some of B&H’s catalogue, on a non-exclusive basis, in the video games sector and will, presumably therefore, mean more sync deals for B&H’s clients in the gaming domain.
Natasha Baldwin, Head Of Consultancy at Boosey & Hawkes, told CMU: “We see computer gaming as a huge growth area for our sync business and have teamed up with Platinum Sound to maximise our opportunities in this area. Platinum has a deserved reputation as one of the best music supervision companies in this sector and we look forward to working with them to increase our presence in the computing gaming world”.
Adi Winman, Creative Project Manager at Platinum Sound added: “It’s an absolute pleasure to team up with Boosey & Hawkes. With much of B&H’s extensive catalogue at our fingertips, this will enable us to extend even further our service, providing quality tunes and soundscapes in a wide variety of genres and styles, with quick clearance for the games industry”.
