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Brands & Merch
Birmingham arena owners hope to secure headline sponsor
By CMU Editorial | Published on Friday 11 June 2010
The owners of the NEC complex in the Midlands, who rebranded the complex’s arena as the LG Arena in 2008, are now looking for a brand interested in taking the naming rights on one of their other big venues, the NIA Arena in central Birmingham.
The NEC Group is currently planning a major revamp of the Birmingham arena, which originally opened in 1991, and they are hoping to score an LG-style sponsorship on the revamped venue once it is ready to launch. NEC Group’s arenas boss Phil Mead told Music Week: “We recently launched the brand new LG Arena to critical acclaim from pop stars to concert goers. We are now taking the first steps to propelling The NIA to the top of the UK’s premier arenas, by finding an architect who can make our hopes and dreams into a reality”.
It is hoped work on the new look NIA Arena can begin as early as next summer.
