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BMG and Shelter Music Group announce new hires

By | Published on Thursday 4 February 2021

BMG

BMG has announced several new hires at the Shelter Music Group, the US-based artist management business it is involved in. Among them, Brian Harris Frank has been named Chief Operating Officer. The founder of the management firm, Carl Stubner, says this marks a move to develop “a new kind of entertainment company”.

Formerly EVP Marketing & Strategy at Warner Bros Records, Frank has also previously held roles at Beats Music, Ticketmaster and Atlantic Records. He is also joined at Shelter Music by two other new hires – Victoria Tsigonis as Head Of Marketing & Digital Strategy and Clay Busch as Head Of Brand Partnerships & Lifestyle Marketing.

“Having spent 25 years in the music industry”, says Stubner about his new COO, “innovating and advocating for artists and fans through executive roles at major labels, music technology companies and his own company, Brian has forged the strategic relationships throughout the music and technology industries to build sustainable artist careers and is the perfect fit for our fast-growing company”.

“BMG and Shelter have broad access to resources, both operational and financial, to roll out a new kind of entertainment company, offering an alternative to artists who desire a wide array of services”, he goes on. “We have big ambitions”.

Frank adds: “I’m THRILLED to be working with Carl, the Shelter Music Group team and BMG to support our artists and strengthen their connection to fans by building a next generation music company. The power of the capabilities and partnership with BMG will set a new standard for the industry”.

BMG made a move into artist management by partnering with Stubner’s Shelter Music Group in December 2019. It was already working with a number of Shelter artists, and as part of the deal the management firm moved into BMG’s Nashville offices. However, it insisted that Shelter would remain independent and free to work with other labels and publishers.



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