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BMG announces Alibaba alliance

By | Published on Monday 30 March 2015


BMG has announced an alliance with Chinese web giant Alibaba as part of its plan to make China a “priority territory”.

Through the partnership with Alibaba’s digital entertainment division, BMG writers and artists will be promoted through a number of the Chinese firm’s channels and apps, while the new partner will also monitor and take action against the unlicensed use of BMG-repped repertoire in the region.

Confirming the deal, BMG China’s Chief Investment Officer Dora Yi told reporters: “This is a game-changing deal for BMG. Alibaba is one of the most progressive and successful companies in China and is the ideal partner for us as we begin to unleash the potential of BMG’s catalogue here”.

Meanwhile Patrick Liu, President of Alibaba’s digital entertainment business, added: “We are delighted to join hands with BMG to develop a new business model that combines music with e-commerce in China’s entertainment sector. Our rich experience in big data analysis will help us lead innovation in the music industry that ultimately enhances customer experience”.