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BMG offers its songwriters and producers discounts on music-making software and kit

By | Published on Wednesday 14 July 2021


BMG has announced a new scheme that will offer its songwriter and producer clients discounts on and other benefits linked to kit, software, tools and data that they might use in the music-making process or as part of their individual artist businesses.

The music company says that the new scheme “marks a new extension of BMG’s strategy to offer clients a complete suite of services covering every aspect of their careers”, and that the “initial slate of benefits includes exclusive partnerships with a raft of class-leading creator tool providers including Ableton and Splice”.

Other companies and brands whose products and services will be available at a discount to BMG allied creators include Adam Audio, Chartmetric, Kiss Your Ears, Teufel and Vision Ears.

Announcing the new scheme, BMG’s EVP Global Repertoire & Marketing for the EU, APAC & LATAM, Dominique Casimir, says: “Wrapping ourselves around our clients’ interests is at the core of what we do. Many of our songwriters and producers have expressed interest in early, privileged or discounted access to the best creator tools and we’re delighted to unveil an initial slate of some of the biggest names in the space”.

Meanwhile the firm’s Director of A&R Publishing for GSA, Marc Johlen – who initiated and led the launch of the programme – adds: “We aim to cover every aspect of music-making. The programme will give our clients access to a global partner network and enable them to more easily try out new products and tools”.