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BMG Production Music partners with Ah2 Music
By Chris Cooke | Published on Tuesday 18 January 2022
BMG Production Music has announced a partnership with LA-based Ah2 Music, a company focused on making music for film and TV programmes which was founded by composers Jeff Lippencott and Mark T Williams all the way back in 2003.
Under the deal, BMG will provide administration support for the Ah2 Music repertoire outside the US and global representation of the firm’s production music catalogue, which is known as Ah2 Filtered Music. Lippencott, Williams and the wider Ah2 team will also join the BMG Bespoke in-house composer offering.
Confirming the new partnership, BMGPM’s VP Creative Licensing US Amberly Crouse says: “Jeff and Mark have crafted a brilliant collection of music with Ah2 and Filtered. Partnering with them sees their expertise strengthen the BMGPM offering to clients, including exploring new creative and commercial opportunities with BMG artists and our extensive media partner network. Joining together our collective enthusiasm and high-calibre product, we aim to continue to build on their existing success”.
Lippencott adds: “We describe our music as ‘compositions within compositions’. Through decades working with film and TV creatives, we’ve learned that, on top of providing quality music choices, these teams need to quickly and efficiently work various shapes and layers of musical sounds into their productions. We’re proud to provide our label Ah2 Filtered Music via BMGPM with carefully considered options to ensure that working with us has both artistic integrity and ease of practical application”.
And Williams says: “We found immediate synergy with BMGPM and look forward to navigating the vision for our business with the BMGPM team as an extension to what Jeff and I have built over the last two decades. Their expertise and global reach in the production music space is highly impressive and this partnership provides a great home as we look to increase the exposure of our work”.
