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BTS do doll deal

By | Published on Tuesday 8 January 2019


You haven’t made it as a boyband until shops are selling doll likenesses of each member. Luckily for BTS, it looks like their time has finally come: the South Korean group have signed a licensing deal with Mattel to create a variety of toys.

“BTS is a pop-culture music phenomenon that transcends age, culture and language, and through this partnership, Mattel will offer a new way for millions across the world to engage with the band”, says Sejal Shah Miller, the toy firm’s SVP & Global Brand GM. “Partnering with established franchises that have global appeal is a cornerstone of our strategy and, given our creative expertise, we are perfectly suited to create products celebrating BTS”.

As well as dolls, there will be collectable figurines, games and other BTS-branded nonsense for you to get your hands on as a result of the new partnership.