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Channel 4 to launch new “multi-platform” music show

By | Published on Monday 28 September 2015

Channel 4

Somethin Else has confirmed it is making a new music show for Channel 4 titled ‘Best Before’. The production company said it was “thrilled” to announce the “multi-platform collaboration [that] will work across a daily updated blog site, social media, Channel 4 platforms and linear TV”.

The main TV show will be a series of six 30 minute mixes, each compiled by “a respected musical curator”, with the one rule being that all featured tracks must have been released in the last 30 days. Because, as we all know, after that time music goes a bit stinky. “Its aim is to promote the freshest new releases from the likes of Radiohead to future superstars”, said Somethin Else in a statement.

The first episode will be broadcast in 11 Nov, and will be accompanied by daily content on the broadcaster’s on-demand service All4.