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China, AI and music education in the spotlight as CMU Insights returns to The Great Escape

By | Published on Thursday 18 January 2018

The Great Escape 2018

Showcase festival The Great Escape has revealed information about this year’s convention for music industry delegates, including that CMU Insights will return with three full-day conferences putting the spotlight on China, AI and music education.

There will also be a high profile in-conversation programme, with Kobalt Music founder Willard Ahdritz already confirmed for that, plus TGE:DIY for future talent and the Courtroom Sessions from TGE’s industry partners.

CMU Insights has been presenting sessions at The Great Escape in Brighton each May since 2011, and introduced the unique full-day conference concept in 2015. By presenting a whole day of talks, interviews, case studies and discussions around a specific aspect of the music industry, these conferences can dig much deeper than other music business events, and also include aspects of CMU Insights’ training programmes and research projects.

For the first time this year, the TGE:CONVENTION will also kick off the day before the festival, on Wednesday 16 May, with the first of the CMU Insights conferences. That innovation comes as TGE also partners with the Unsigned Music Awards, which will take place in Brighton on that Wednesday evening.

The Education Conference on Wednesday 16 May will bring together music educators and music industry employers to discuss how to better prepare aspiring musicians and future music executives and entrepreneurs for a career in music.

The AI Conference on Thursday 17 May will look at the new technologies set to impact on the music business in the next decade, including the latest developments in audio-recognition, platforms for connecting with fans through messaging apps, and the machines that write music.

The China Conference on Friday 18 May will provide a substantial beginners guide to this key emerging market – with experts from China itself and leading European music executives already working there. Along the way the conference will cover copyright, streaming, social media and live opportunities.

All three CMU Insights conferences will be hosted by CMU’s Chris Cooke. Three speakers have already been announced for each conference, with many more to be confirmed soon. Organisations already taking part include Urban Development, Featured Artists Coalition, BIMM, Deviate, Mycelia, Reed Smith, IFPI, Outdustry and NetEase Cloud Music.

Commenting on all this, the boss of Great Escape owner MAMA, Rory Bett, says: “The programme we present for industry delegates at The Great Escape always breaks new ground, repeatedly putting the spotlight on the challenges and opportunities that will then dominate the conversation in the music industry in the year ahead”.

Honing in on this year’s conferences, he adds: “This year we’ll consider the future of music education; demo and discuss the new technologies that will drive the next phase of the industry’s development; and provide an insider’s guide to China, the emerging market which is becoming increasingly key for all of us in the music business”.

He concludes: “I’m also excited about the return of our TGE:IN-CONVERSATIONS programme, where we will be inviting some of the key players in the music industry to share both their journey so far and their thoughts for the future”.

There is more information about the CMU Insights conferences here. For full info on the wider TGE:CONVENTION check the official website here. And click here to buy a delegates pass, that gets you into all this as well as priority access to the TGE festival.