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CMU Insights Webinar: Understanding Brand Partnerships

By | Published on Wednesday 14 October 2020

Brand partnerships

Brands see the value of music as part of their marketing activity, we know that. But how do brand partnerships actually work? What do brands want from these partnerships and how does that impact who they do the deal with? And what can artists expect in return when they ally with consumer brands?

The next CMU Insights weekly webinar is all about brand partnerships. It looks at what brands want from and can offer artists, labels, promoters and other music companies via partnership deals. Plus it considers how complexities in the music industry – especially around music copyright – impact on brand partnerships, and how those on the music business side also need to consider the complexities in how big brands structure their marketing and communications.

It all takes place next Tuesday, 20 Oct, at 2.30pm. You can book into this webinar for just £25 or sign up for a number of CMU’s upcoming training sessions and get additional discounts.

We’ve just added a brand new webinar providing a beginner’s guide to music copyright – which will take place on 12 Jan next year – and you can sign up to all nine of the webinars currently on sale for just £150.

Click here to find out more about all the upcoming webinars and to book.