This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Brands & Merch
Co-op launch partnership with BME
By CMU Editorial | Published on Friday 9 July 2010
Franz Ferdinand chappy Alex Kapranos was at the O2 Dome yesterday to help launch a new brand partnership between the British Music Experience exhibition and The Co-operative.
The tie up will see the supermarket chain give away 15,000 free tickets to the exhibition to young people around the country as part of its ‘Inspiring Young People’ campaign.
With that in mind, as part of the launch Kapranos gave kids from schools based near The O2 complex a free music business masterclass.
Confirming the partnership between BME and the retail company, The Co-op’s CEO Peter Marks told CMU yesterday: “The partnership with the British Music Experience is a natural fit for The Co-operative. We are committed to inspiring young people and already have a number of programmes which engage with them – whether it’s through sport, music or education. The British Music Experience is dedicated to inspiring young people through music so we’re delighted to partner with them on creating experiences and opportunities for young people”.
Speaking for the BME, its Chairman Harvey Goldsmith added: “We are delighted to have The Co-operative on board with the British Music Experience. Their initiative to inspire young people through education is an admirable commitment and something we aim to achieve at the British Music Experience every single day”.
