Business News Live Business

Coda and A Greener Festival launch initiative for better backstage environmental sustainability

By Andy Malt | Published on Tuesday 12 March 2019

Booking agency Coda last week announced a partnership with A Greener Festival on a new initiative called Green Artist Rider. The aim is to help promoters provide more environmentally sustainable backstage hospitality to those artists who request it.

Coda artists will be able to opt in to the scheme, with AGF then offering promoters and venues assistance to reduce single-use plastics, source sustainable food, reduce emissions and eliminate waste backstage.

“AGF have regularly seen promoter’s ‘green’ actions stop at the dressing room door”, says the organisation’s co-founder Claire O’Neill. “We believe this isn’t always the will of the artist nor the failure of the promoter, but simply a lack of communication. The work with Coda on the Green Artist Rider serves as a bridge between artists, promoters and venues, and one part of the puzzle, helping to change old practices into better new ways”.

Launched by Coda’s Alex Hardee at the Green Events & Innovations Conference during ILMC last week, it is hoped that the initiative will spark further debate and action on green issues in the live music industry.

Elsewhere at the GEI event, A Greener Festival presented the first batch of its all new awards, with the winners as follows:

International Greener Festival Award: DGTL Amsterdam
Greener Transport Award: DGTL Amsterdam
Circular Festival Award (for reduced waste and resourcefulness): Wood Festival
Water & Sanitation Award: Paradise City Festival
Greener Catering Award: Roskilde Festival
Greener Power Award: Green Gathering
Pied Piper Award (for greener communication): Wonderfruit Festival
Greener Creative Award: Boom Festival
Community Action Award: Rainbow Serpent Festival
Greener Innovations Award: Smart Power Fuel Reduction at We Love Green