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Business News Deals Media
Credible Media acquires MMH Radio
By Andy Malt | Published on Friday 29 July 2022
Credible Media – the Oldham-based media company that used to own local radio station Revolution 96.2 and now runs the digital hip hop station Mom’s Spaghetti – is moving into metal broadcasting via the acquisition of the online service Midlands Metalhead Radio – aka MMH Radio. The plan is to now roll out the MMH brand “across the North West”, including on the DAB digital radio network.
Credible MD Matt Ramsbottom says that, ever since selling the Revolution 96.2 frequency to Bauer Media back in 2020, “we’ve been looking to build on our radio credentials and develop new brands, breaking new ground. We were hugely impressed by the setup at MMH, a station that has huge potential and is ripe for development into a UK-wide rock brand through digital distribution including small-scale DAB”.
MMH Radio was launched in 2011 and is based in Stafford. Its former owner, Adam Till, says of the new deal: “Despite numerous offers, I was impressed by the passion and direction that Credible Media brought to the table. It’s a project that I’ve dedicated over ten years of my life to, but a busy family life and other commitments mean I can’t take the project to the next level. I know the experience in the Credible Media team is a huge boost to the progress of the station, and I’m looking forward to watching the journey”.
