Business News Digital

Crowdmix downsizes slightly in marketing team rejig

By | Published on Wednesday 20 April 2016


Every time I pop out for lunch on Shoreditch High Street I seem to bump into someone consulting for music-orientated social media whatnot thingy Crowdmix but – according to Business Insider – the digital start-up has just downsized about 8% of its approx 160 full-time staffers ahead of the service’s planned launch, which had been tipped for next month.

Though the pre-launch streamlining does seem to be mainly the result of a rejig in the firm’s marketing department ahead of the set-up going live, with new marketing and communication chiefs also hired, and a switch in marketing agencies being used by the LA wing of the social media business.

Confirming some of its marketing team had been let go, a spokesperson for the company told Business Insider: “Since Crowdmix’s inception there has not been a single month where headcount hasn’t moved in both directions. We fully expect this pattern to continue for the foreseeable future, which is in line with a fast growing early stage business”.

On the marketing rejigs, the spokesperson continued: “We have invested in senior, more experienced talent which allows us to be more streamlined and effective in getting us to where we need to be, including Ted Mico as CMO who joined us this month from Mirriad. We have another three experienced exec leaders joining which we will be announcing in due course. We are excited about launching our app this summer”.