Business News Media

Dave Plus One changes name

By | Published on Wednesday 25 February 2009

Well, this is fun. Stupid, but fun. Dave has rebranded its plus one channel, ie the version of it that runs an hour behind. It will now be known as, wait for it, Dave ja vu. See what they did there?

Dave chief Steve North says this: “Renaming our +1 service Dave ja vu will help bolster the already successful Dave brand further while appealing to our target audience of 16-34 year old male viewers, who are sure to get the joke”.