Artist News

David Guetta working for the UN

By | Published on Friday 22 November 2013

David Guetta

It took him a while, but DJ David Guetta is at last doing his bit for peace, love and humanity, today in fact, and will join United Nations Secretary General Ban Ki-moon in presenting a special event celebrating the UN’s international #TheWorldNeedsMore campaign.

The basis of this campaign is to translate Twitter #hashtags into real-life positive change. Let me explain. Certain set hashtags represented by celebs – like #empowerment, #healthcare, #education, or #shelter – are tied to bigtime firms like Intel and Gucci, and if tweeted, will equate to those companies making a $1 donation to relieve various humanitarian crises.

In Guetta’s case, each time fans tweet the tag #love, Intel will pay $1 to aid the victims of Typhoon Haiyan in the Philippines. Quite why tech giant Intel can’t just write a big fat cheque for that cause without all this Twitter nonsense isn’t clear.

But whatever. Hear Dave’s sonic donation to the campaign, a track titled ‘Rip’ featuring Mikky Ekko, in a bit, and find details on the #TheWorldNeedsMore initiative via this link.