Business News Deals Digital

Dice launches in Italy

By | Published on Wednesday 25 September 2019


Mobile ticketing company Dice has expanded into Italy via a partnership with local promoter Radar Concerti. It also has exclusive partnerships with two venues in the country, Magazzini Generali and Arci Ohibò.

The company’s Chief Revenue Officer, Russ Tannen, says: “We’re on a mission to get people out more, and that means making ticketing fairer and helping fans discover amazing shows. Dice was founded to fix a broken ticketing system. We decided to offer an alternative: building a tout-beating platform with only fans in mind. Dice is already working in Italy – since we went on sale exclusively with FKA Twigs in Milan, not one single ticket has ended up on a secondary ticketing site”.

Italy passed a Secondary Ticketing Act last year to crack down on ticket touting in the country, which may also have helped with that. Although earlier this year Italian primary ticketing company TicketOne said that the authorities were not doing enough to enforce the new rules and that unofficial reselling remains a problem.

Also commenting on the partnership that got Dice into Italy, Radar Concerti’s Giorgio Riccitelli says: “By working only with Dice, we’re protecting our fans with secure, mobile tickets that don’t end up on secondary ticketing sites. However, it isn’t just a ticketing platform – Dice helps fans discover new events and music, helping us propel our events to a new, wider, and engaged audience. We’re THRILLED to be working with a company that places fans at the heart of everything it does”.

Based in the UK, Dice also has offices in the US, France and Australia.