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Digital
Distributor Ditto offers 24 hour iTunes upload
By CMU Editorial | Published on Tuesday 20 July 2010
Independent digital distribution people Ditto Music have announced they will be offering their clients 24 hour ‘iTunes turnaround’, compared to the apparent industry standard of four to five weeks.
It means that the independent or unsigned artists who upload their content to the Ditto distribution system can expect to see their music available for sale via the Apple download store within 24 hours, rather than having to wait weeks. Ditto will also offer pre-sale functionality for their clients, something previously only available to major labels.
Ditto Music’s Lee Parsons told CMU: “This is tremendously exciting for unsigned artists. To think that through Ditto artists can release a chart eligible single to iTunes in just 24 hours is a staggering testament to the progress of technology, and we are proud to be a part of this. Artists can literally compose a song Monday, release it on Tuesday and be in the charts by Sunday”.
