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Disturbing London allies with The Orchard
By Chris Cooke | Published on Tuesday 29 March 2022
Sony Music’s label services business The Orchard has announced a new partnership with Disturbing London, the label set up by Tinie Tempah and his manager Dumi Oburota. The latter also becomes a Global A&R Consultant to the Sony division under the deal.
Disturbing London previously had a partnership with Warner Music’s Parlophone. Under the new deal, and I quote, “Disturbing London’s entire artist roster will have access to The Orchard’s suite of artist and label services”. Aside form Tinie Tempah himself, that roster also includes Yxng Bane, WIZ 36IX, The Indien, Elevated, Eight9FLY, Honeywood6 and Chucks.
Confirming the new tie-up, Oburota says: “Artists these days want to have a level of ownership and independence and The Orchard is the best in the game. They have built a great global business. It’s booming. This move brings me back to my core beliefs: development, songs, partnerships, globalisation and disruptive innovation”.
Meanwhile, The Orchard MD Ian Dutt adds: “Dumi brings to The Orchard a wealth of music industry knowledge and a passion for developing talent which makes him the perfect addition to The Orchard family. He is a vested international player who has a key creative vision and insightful strategy in the ever-changing entertainment industry, while delivering results”.
