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Brands & Merch Business News
Ed Sheeran done a Beats advert
By Andy Malt | Published on Friday 30 May 2014
So, it was a big day for Beats yesterday. A big day indeed. It was, of course, as you all know, the day that Beats was finally able to officially confirm that it had, indeed, made an advert featuring Ed Sheeran.
The advert, for Beats By Dre’s new Solo 2 headphones, shows how those very headphones and the Beats Music streaming service helped Sheeran to write an angry song when his girlfriend cheated on him. Apparently it did this by mysteriously playing him the song he was about to write.
That song is ‘Don’t’, by the way, which is on his new album, ‘x’. Look at Ed sucking all of the promotional value out of the partnership. Good work, Ed. That’s some shrewd brand partnering right there.
You can totally buy these headphones right now too, which is nice. But as Beats Music isn’t available in the UK, you won’t be able to experience the magic of it playing you songs before you write them. So you’ll just have to hope your girlfriend doesn’t sleep with anyone else for the time being.
Anyway, you can watch the advert right now, because here it is:
