Business News Deals Marketing & PR

Entertainment marketing agencies Frukt and Rogers & Cowan come together

By | Published on Thursday 19 January 2017


London-based music/brand partnerships agency Frukt is integrating itself with LA-based entertainment PR firm Rogers & Cowan, with the two companies now set to operate under the “vertical leadership” of CEO Mark Owens and COO Rich Davis.

And who doesn’t like a bit of vertical leadership? I mean, I heard you saying the other day how much you like horizontal leadership, but you’re an idiot. Personally I’ve only ever had anything to do with vertical leaders. They’re the business.

The two agencies – which both now have bases in LA, New York and London – are already in common ownership, being part of Interpublic, one of the big four communication agency groups. Interpublic picked up Frukt via its Octagon Entertainment Group division in 2012.

By bringing the operations of the two agencies together, Interpublic is creating – and I quote – “a team of pop culture power brokers”. Yep, those are words they actually used. But, I hear you ask, how does this team of pop culture power brokers spend their days?

Well, “working on behalf of brands and talent to provide access to the music, touring, film, television, video gaming, technology, fashion, digital content and location-based entertainment sectors, all supported by best-in-class services informed by strong research and analytics”.

Oh yeah, don’t forget the strong research and analytics. I forgot the strong research and analytics once and five people died. Though even the strong research and analytics is nothing compared to “the added connectivity and currency of representing more than 150 A-list artists, athletes, influencers and musicians”.

“This is a culmination of a long-term vision to bring together and strengthen our collective pop culture brand and entertainment services”, reckons the boss of the Octagon Sports And Entertainment Network, Rick Dudley. “Our new offices in Los Angeles and London, refreshed branding and updated websites reflect our investment in the people and culture of both brands, and our confidence in Mark and Rich to take the group to new heights”.