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eOne Music becomes MNRK
By Andy Malt | Published on Tuesday 28 September 2021
eOne Music has announced that it has changed its name to MNRK Music Group, after being spun off as an independent company from the rest of the eOne business earlier this year.
Now, I know what you’re wondering. You’re wondering how you pronounce MNRK. It’s not, as I originally assumed, pronounced to sound like a chicken being trodden on. Apparently it’s pronounced ‘Monarch’.
Actually, in its official announcement the company says it’s pronounced “Monarch like the butterfly”. So that’s apparently the actual name of the company. Which is rather long. Unless they’re saying “like the butterfly” to tell us which pronunciation of ‘monarch’ to use.
Do you pronounce the name of the butterfly differently to, say, the word ‘monarch’? Like… a monarch. Have I been getting it wrong all these years? Perhaps the name of the butterfly is pronounced to sound like a chicken being trodden on. I can only assume that this is the case.
Anyway, Mn-ERK Music Group comes into being after it was acquired by equity firm Blackstone from Hasbro in June. Hasbro acquired the whole eOne company back in August 2019 for $4 billion. However, its main interest seemed to be the TV and film side of the business, and less than two years later it jettisoned the music operations.
Comprising various divisions, covering recordings, publishing and artist management, the newly independent firm will continue to be run by CEO Chris Taylor, who says: “Our migration as a premium destination for music talent takes a giant step forward today with a new name and new owners that are incredibly well-resourced and as excited about the opportunity as we are. We are ready to fly!”
Ah, I get the analogy now. Although chickens can’t really fly. Anyway, speaking of the eOne TV and film company, as we were, MNRK will maintain ties to its former sister business, releasing soundtracks from a number of its projects, including ‘My Little Pony’ and ‘Peppa Pig’. Perfectly tying in with that, MNRK is also currently celebrating the 30th anniversary of one of the label catalogues it controls, Death Row Records.
