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Epidemic Sound announces partnership with Adobe
By Chris Cooke | Published on Wednesday 17 June 2020
Production music company Epidemic Sound has announced a deal with Adobe that will see the former’s large library of tracks made available through the latter’s upgraded Adobe Stock service, with neat integration into Adobe Premiere Pro as well.
Announcing those upgrades, Adobe’s Claude Alexandre said: “The integration of audio into Adobe Premiere Pro exemplifies our commitment to deliver creatives with a full breadth of the highest quality assets into complete, end-to-end workflows. Creatives need that uninterrupted creativity, and this is something only Adobe can uniquely offer our customers”.
Epidemic Sound is probably best known for providing music to creators on YouTube and other video-sharing platforms, although it now has a much wider client base than that.
Because the company, and the composers and musicians it works with, sit completely outside the collective licensing system, it is able to offer clients a one-stop-shop all-rights-covered licence. For creators using a platform like YouTube, that means they can be assured that no other music company or collecting society will seek to block or monetise their videos through the Content ID system.
With most other production music companies, although the library controls both the recording rights and the mechanical rights on the songs side for all the tracks in its catalogue, a performing rights licence is still usually required from a relevant songwriter collecting society.
Epidemic Sound says that, through its integration with Adobe, hundreds of thousands more online creators will now be able to use its music “to bring their stories to life”. It has also been confirmed as the official music provider to Adobe’s Short Film Festival this year.
Confirming the deal on his side, Epidemic Sound CEO Oscar Hoglund said: “This collaboration was a no brainer for us. There are lots of synergies when it comes to Epidemic Sound and Adobe as both businesses are geared towards one thing; empowering creators”.
“This collaboration not only brings opportunities for Adobe’s online creators”, he added, “it also gives Epidemic Sound’s music creators more of a chance to be discovered using Shazam helping them to become emerging artists in their own right. We’re looking forward to hearing more from our musicians and creators about how Adobe and Epidemic can work together to keep fuelling their creativity and their success”.
